One of the American airlines ordered their passengers’ social networking accounts, analyzed their performance using the Klout service to see how they were impacting, and invited all 55% of the passengers to enter the premium customer club and enjoy additional services. Hasadak #admiralClub The results were above expected, the rate of positive interaction with the company increased significantly, and this was a new Marketing gesture, in which the company hired the influential to serve.

In recent years, trademarks have begun to use the marketing methodology through Influencers , a way in which influencers are used by sharing the company’s content or by producing their own programs through their pages, using these methods to achieve multiple objectives such as brand awareness and sales and promotion increases. Contracts with the influencers as representatives of the mark in all forums.

Today’s influencers are the most interactive and exciting and reach the public on social networks, and do not need certificates or expertise, but need to create an attractive content. In this context, it should be noted that the Dolphin platform is the first Arab platform for the care of influencers in the Arab world . It is the most important platform that regulates the relations between the parties that want to contract with the influencers to publish the advertisements and succeeded in creating a new Arab concept.

In developing this aspect, the Singapore Ministry of Environment used 28 micro influencers to put images of themselves practicing environmentally friendly habits and urged others to do the same to encourage energy conservation and reduce behaviors that negatively affect the climate. Even Arab governments are using this methodology to deliver messages to the public, using the influential government communication center in Amman to streamline the government’s budget concept for 2018.

When you want to use one of the influencers, be sure to choose a positive reputable actor and focus more on how responsive the audience is to the effect, whether on the ground or online, and how well they can achieve your marketing goals.

The opportunity for all to enter this world, and what distinguishes the influential from the other is the content, through which others share their interests and translate into interactive content commensurate with different situations