Think about an advertisement. A newspaper or magazine would be the first thing that comes to our mind. And then there are roadside hoardings, radio jingles and annoying commercials that are liberally shown between your favorite movie or show on TV.

An advertisement is nothing but a resource to grow your business, regardless of the Media it uses. Usually, newspaper, magazine, TV and radio ads as well as roadside hoardings cost a lot and have a limited lifespan. 

Now think of a scenario where you can use other methods to grow your business at a fraction of the cost of conventional advertising. That’s exactly what you get from Digital Media. If you don’t know what’s digital media here’s a small description.

Read Also: SOCIAL MEDIA AND THEIR IMPACT ON ORGANISATIONS

What’s Digital Media?

In simplest terms, digital media is nothing but providing information through various electronic devices. These include smartphones, computers, and laptops as well as TV and digital displays at stores or public places. 

Nowadays, the Internet is the single largest platform for digital media. News you read on a computer, streaming videos you enjoy on a smartphone are all part of Internet-based digital media.

With over 290 million users in India connected to the Internet with computers or smartphones, digital media provides excellent opportunities to grow your business.

Therefore, let’s see how digital media helps you grow your business.

Using Digital Media to Grow Your Business

There are different ways and means you can use digital media to grow your business. Let’s explore some of these.  Digital media helps you grow your business provided you use some digital marketing techniques.

Blogs

Blogs are a part of digital media and an integral part of digital marketing too. The sole purpose of a blog is to educate people about something. They provide information. Hence, we have blogs on various themes ranging from sports to space travel. Nowadays, most major businesses are using blogs to promote their products and services. And to create an overall awareness of their company and its brands.

With some writing skills, you can start own blog to grow your business. Since a blog is not an advertisement, people are more inclined to read and believe the content. With proper and interesting content, your readers can easily be converted as customers. Read an excellent tutorial about how to start own blog. You can launch a free blog or a very professional one by buying an excellent domain name, hosting and other essentials. If your business already has a website, include a blog to attract clients.

Mobile Marketing 

Between 42 percent and 60 percent, Indians buy stuff online using their smartphones connected to the Internet. They either provide own apps or work through third-party apps. In fact, projections indicate that mobile commerce will boom in India. This will occur due to cheaper smartphones and inexpensive mobile data that’s now increasingly available across India.

However, grabbing the attention of smartphone users isn’t easy. That’s where digital media helps. It allows retailers to flash their ads through apps and websites that a person browses while on the move. People also use social media and instant messengers during commutes. Therefore, you can use digital media on mobiles to grow your business.

Press Release Platforms

Earlier, businesses and organizations had to visit media offices, hand over a press release and plead for its publication. Whether or not the press release gets into a newspaper lies at the discretion of the editorial staff. However, the Internet has changed this scenario to quite some extent.

There are several free and paid platforms where you can post a press release along with relevant pictures. In fact, some news agencies also offer press release posting services for a small monthly fee. A lot of journalists scan these press releases to find information or publish something interesting. 

Even if your press release doesn’t enter a newspaper or magazine, it remains online. A press release attracts people towards business, especially when seen on a respectable platform like news agencies. This is one more way how digital media helps you to grow your business.

YouTube Videos

Just in case you didn’t know, the world’s largest video-sharing website, YouTube, allows you to create a free personal channel. This facility is available for businesses too. YouTube is also part of digital media that people use for entertainment or to find information about various things.

Creating excellent, interesting videos and posting them on your YouTube channel would also help you grow your business. Generally, businesses use YouTube to post their product reviews, advertisements, company information and lots of other stuff relevant for customers.

Creating a YouTube channel is free. You can make simple videos using as much as the camera on your smartphone. Or you can opt for professionally made videos depending upon your budget. Digital marketing helps popularize your videos and drives people to your YouTube channel.

Read Also: THE IMPORTANCE OF A SOCIAL MEDIA CONTENT CALENDAR

Wrap Up

Using digital media itself to grow your business is not enough: you need some elements of digital marketing too. They both deliver a synergistic effect to propel your business to a new high. Digital media is very inexpensive compared over print and electronic media. And digital marketing can be performed by you or anyone else with the necessary skills. In fact, digital media will emerge as the single largest resource to grow businesses worldwide as more and more people turn to apps and websites to get information and entertainment. If you are not using digital media to grow your business, it’s high time to consider doing so.

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