The first step in a long journey of delivering a top performing Mobile App begins with the development of an idea into a solution that many people can use daily. It happens quite often that users anticipate the release of a new app only to be disappointed with apps that do not meet their expectations. This could be due to the perception of lack of value or users might feel poor usability. Many other factors such as flawed design and device unresponsiveness can be common pitfalls that contribute to your app not making the cut. How can you avoid these oversights? This is where mobile app analytics comes in. Measuring your mobile app analytics on a regular basis can reveal patterns of user behaviour that comes in handy when addressing improvements of your mobile application.

What are the Mobile App Analytics You Should be Tracking to Boost Performance?

Measuring mobile app analytics is key to finding the data that can assist you gain insight into various areas of your mobile apps performance. For example; knowing the number of downloads can help you ascertain the popularity of your mobile solution in the market.

Other metrics such as the review metrics provides further insights to the overall business success of your mobile app.

Furthermore, following questions can be answered by measuring the right mobile app metrics:

• How satisfied are your users with the functionality of your app? Does it solve a problem and satisfy the needs of your consumers?
• Identify the user pain points. How do they encounter these and what can be done to alleviate this pain?
• What can you learn from the user retention and engagement patterns? For example; how long do members of your community keep the app on their phone?
• And lastly, how are you meeting your overall business goals? Does there appear to be constant growth and retention over a longer period?

With the different kinds of mobile app analytics listed below; we aim to alert you as to the valuable app metrics that contribute towards achieving your company’s KPIs. This will enable you to take actionable steps towards meeting your business goals and achieve business growth as a result.

Recommended reading: Essential Tools for Building Custom B2B Apps for Business

App Functionality Metrics: Measure App Performance First

No matter how great an app looks, if it performs poorly it will not last long. Users will abandon a mobile app without hesitation if it crashes, lags or loads slowly. It is essential to measure your apps performance in order to understand the technical barriers present. These may very well be damaging the user experience and causing users to drop-off. Here are a few tips on how to keep your mobile app fresh in the App Store.

It is important for the longevity of your mobile app to get a thorough understanding of how your app is performing. By analyzing both the front-end and back-end functionality of your mobile app performance issues can easily be identified and rectified. Tools available on the web that assist with tracking performance metrics include: Crashlytics, Google Analytics, and Xcode.

• Front-end performance metrics: These includes examining the application’s response time, together with device compatibility issues. Be sure you evaluate screen rendering times as well. Lastly test your app against all possible app crash scenarios to ensure 100% usability one hundred percent of the time.
• Back-end performance metrics: This will involve the more invisible part of the software and how it interacts technologically. Essential here is measuring the server response time together with the overall app speed (time to first byte). The Number of HTTP calls and TCP connection times needs be high to indicate healthy app performance as well.

User Metrics: More Engagement with Your Customers

The type of user data that you can collect with mobile app analytics is valuable in understanding the monetization behavior of your users. This is fundamental in establishing deeper engagement; and can be quantified through app usage metrics like user acquisition, user location and daily activity.

On the other hand, tracking the user engagement metrics such as session duration and intervals; will enable app development companies to determine what features users want and what is unnecessary. The only way to improve conversion rates is by building long-term retention. All user metrics must be geared towards understanding and refining loyalty to your app and brand.

Revenue Metrics: Is Your App Supporting Your Business?

When it comes to the bottom line everyone wants to know what an app is worth at the end of the day. What is the overall investment of your company’s mobile journey and when will you see the return on investment? Revenues can be derived from various methods; either via app subscriptions, transaction facilitated via your mobile app or other advertising endeavours. Whichever form the finances take, be sure they are included in the measurements of your overall success over time.

App Star Ratings: The Mother of All Metrics

A post about app metrics will not be complete without mentioning the most pubic of all metrics – the App Store ratings. This system remains the most powerful influencer of app downloads. As customers trust what other customers have to say about an app, beware poor ratings at all costs. Actively participate with your users in providing continuous improvements to ensure app survival and growth.

Drive Positive Results with the Right App Development Partner

As a dynamic mobile application development company in UK, we know that a deep understanding of the users themselves is required in order to deliver personalized, hyper-relevant mobile app experiences. That is why our philosophy centralises around the delivery of innovative mobile app solutions built to specification – adding value to drive positive results.→ Contact us today to take this discussion further for your mobile app success.