The Importance of E-commerce Website Optimization

Have you optimized your e-commerce website? Well, you might ask what kind of optimization I am talking about? Let me put it simply. Would you bake a cake and neglect to ice it? In the same way, you cannot build a website for people to buy your products and services and leave the finer points of your e-commerce website unattended. Did you know that there are intuitive and subtle ways in which you can retain the attention of your visitors and keep them longer on your e-commerce pages? More importantly, you should know that you can optimize your website to apprehend the attention of prospective buyers and lead them to the next logical step. To buy your company’s products and services.

Want to know how? Follow these 5 steps to success:

Keep Site Searches Simple

It is possible that consumers might leave your e-commerce website in favor of the competition if they cannot find what they are looking for within the first 3 clicks. The objective here would be to make it simple and easy for your prospective clients to find the most suitable product or service within a clear site navigation structure, for example, product categories like Men’s clothing and Women’s clothing. Further classification can be shirts, trousers shoes etc. Also add an advanced search facility whereby return customers or first-time buyers may find exact matches to what they want, for example, ladies pumps or children’s jumpers. It is a good idea to add various filters so that buyers can further refine their searches according to price, color, size, store location etc.

Lead the Way with Smart Navigation Tools

Navigation refers to the way you structure your website to make the various pages easy to find. The tools and graphics available to lead the users to where you want them to go should be clear and concise. For example Buy Now or Checkout buttons. It is advisable to have users reach their destination with as few clicks as possible. Add submenus, tree views and filters to make finding the relevant products and services easier and functionally sound at the same time.

Use a Clean Design to keep the Focus on your Products

It is very important to remember that customer usability and aesthetics must go hand in hand on your e-commerce website. Use high-quality images of your products as customers will always prefer to view the product before they buy. Keep the background white or a relatively low key color such as grey or baby blue as not to distract from the shopping experience. Themes can be employed to keep pages consistent with just the right balance of graphics and text to fill pages without cluttering them.

Facilitate the Checkout Process

It is essential to support the purchasing process effectively in order to retain your buyers. You do not want your consumers to leave your site so close to the actual sale, do you? Most consumers consider safety a priority, so make certain you inform them that their transactions – and personal and payment data are safe. Enable auto-completion in your forms and make choices easier for consumers by providing drop-down lists. Present information in easy to read formats and do not make additional pages like terms and conditions navigate away from the checkout process. Always include autoresponders with important data such as purchase confirmations, shipping details etc. via email to complete the shopping experience and your customers will come back for more.

In conclusion

many other success factors can contribute towards a winning website and top performing online stores. To read more, we recommend E-commerce Solutions: Shopify vs WordPress, where you can uncover what e-commerce technologies can do for you. Need more help? Zapro Digital, best web design company, and web development solutions providers can assist you to create an e-commerce solution from start to finish. No matter what your online shop is about or how you choose to sell your products and services, you can find the optimizations that works for you and stick to it. Feel free to share your opinions and findings with us.