Every knows how important it is to rank in Google. It keeps people coming to your site to check out your content. It ensure that the right people will find your site and hopefully, they will stay on your page. Think of SEO and keywords as the elements that help people find you in the Search Engines, while the quality of your content will keep people on your site. Both are important to increase your ranking and increase the chance of matching up your content with people who will to purchase from you.

There are many ways to accomplish a higher ranking in google and the other search engines. You can increase the amount of content that you are producing so that you will have a greater reach. You can have numerous types of digital assets, such as podcasts, videos, and blogs. You can even focus on your keywords more and do your research on which keywords are going to work the best for you.

But one of the fastest way to increase your ranking is to create guest posts. While it's true that Google has sometimes penalised sites in the past for having too many blog spots, it was discovered later by people researching this situation that Google never penalized sites that had relevant content and transparency in their guest posts.

People searching for your content need to connect to the content that you provide seamlessly. You need to able to make the connection between the search that customers performs on your sites and the results they get. If your content is relevant, there's nothing wrong with getting guests to create posts for you.

One of the more difficult takes when considering guest Bloggers is to find the right bloggers who can create content that will match up with your content. The worst thing you can do is to find guest bloggers whose content is not lined up with your content. Then it's possible you could get penalized in Google.

The Goal should be to finf guest bloggers who will understand the value of your content and be able to help you naturally promote your content. They should be able to create high-quality posts that line up with content and niche area.

One way to find bloggers for this task is to check out the freelancers pool in sites such as upwork.com and freelancer.com. These will gives you a connection to many different freelancer blogger and professional writers that can write your content for you.

Fiverr.com is another option. This site features gigs for as cheap as only $5 for the most basis job. But if you want more or higher-quality content or a faster turnaround, you'll need to pay more.

These are just a few places to get freelancers to do the job for you.

Check them out and see if you find anyone that you think can help your goals.

DIY METHOD

Do you think you might want to try it yourself instead? If you are the creative type or have the ability to use verbiage in a way that appeals to your target audience, there's certainly noting wrong with doing it yourself.

However, if you lack in the gift of gab, you  may be better off outsourcing the writing to someone else.

The most important thing that you should do when you are creating content is to create value. Value is based on some different things. You may be able to answer a question that your customers have that will help them in some way. You might be able to show them how to do something different way so that they can improve some aspect of their lives.

Think about how you can add value to your posts, especially if you plan to do it yourself. Another way is to include something free that they can download such as a free eBook or other digital media file. Including free videos that you embed within your blog posts can help improve the quality of your posts, as well.

Blogger outreach, as its name implies, is the act of "reaching out" to professional or influential bloggers for the purpose of getting content created for your business site or blog. As mentioned before, you can do this by searching for them yourself, or you can hire an agency that will help you make the connection to the bloggers for you.

When it comes to hiring or outsourcing content, you need to consider which is more important: time or Money. If you spend the time to do it yourself, you may save money, but you may not save time, time that you could have used to create something new to make more money or to increase some fact of  your business. In this way, it seems that this does not save money either!

When you think about the amount of time it take to create blog posts yourself, you may find that it is best to hire professional bloggers instead.

Everyone who has a business understand that investment is just a part of business growth and expansion. Whether you invest your time or your money, you will always have to let go of something before you can begin to see the benefits and profit from it.

Careful planning and fine-tuning your strategies can keep you from worrying about the money you are spending to see a return.