Whether you have gone for Ecommerce Development recently or many years ago to get an e-commerce website, you must be thinking of ways to increase your E-Commerce sales. If your business becomes successful, there is a no doubt that you can earn a lot of money through it but the truth is that not all businesses become successful and even those businesses which are successful goes through phases of declines and lesser sales. These things happen but it doesn’t mean that you get discouraged. There is a silver lining here as there are some most effective ways by which you can increase traffic to your e-commerce store and thus increase e-commerce sales considerably and I am going to tell you about the same in this article. If you are having trouble coming up with new ways to get more customers and increase revenue, then these pointers can help you a lot.

There is a huge competition in the market in the e-commerce segment and large e-commerce stores like Amazon and eBay are investing lots of money in advertising and to expand their business globally. But that doesn’t mean that you cannot fight. Yes, you can fight and win too. You must have applied some methods to increase sales earlier but that doesn’t mean that the same methods will work now. It is essential that your business constantly keeps up with the new trends. In recent past, consumer habits have changed especially in the e-commerce industry hence you should too change your strategy accordingly. I am giving you these tips from the perspective of a marketing expert which has analyzed the latest trends.

Here are the most effective ways to generate more sales on your ecommerce website.

Become Mobile Friendly

When you hire an Ecommerce Development Company then you can tell them that you need a mobile friendly website. This is the first think which has become very important today i.e. your website should be mobile-friendly. The prime reason of this is that the mobile commerce or m-commerce has grown into a huge thing. Nowadays people are not just sitting at their home browsing on their desktop but they are going to any place with their mobiles or tablets and browsing the internet through mobile devices. Moreover, they are buying also through mobile devices. Hence the best solution is to make sure your e-commerce website is responsive. That will make sure that your website will look good on any device of any screen size i.e. whether the site is opened on computer or on a mobile. You should also be aware that Google is penalizing non-mobile website hence you have to get a mobile friendly website sooner the better. Hence your top priority should be to make your website mobile friendly.

Use Live Chat

The next advice for you is that there should be an option of live chat on your e-commerce site. There are many benefits of using Live Chat on your site. It is instant and people love the kind of anonymity which it offers. They can just click on a button and talk to the company representative without having any need to call somebody via phone. In Live chat, you can give them links, pages, images and you can give them advice about the products that they are purchasing. You can do even more like you can deal with returns, payment inquiries, billing etc. Nowadays customers always carry their mobile phones and they chat on various mobile apps like WhatsApp etc. hence they are conditioned to use chat. Make sure your website has got live chat which can work on mobiles also.

Use Product Videos

Most of the companies which develop Ecommerce Solutions know the important of product videos in your site. As per a research report, using videos on Ecommerce websites can increase conversions by upto 80%. It is also said that by 2021 over 80% of all the internet traffic is going to be dominated by video only. Hence you should also start using video at your e-commerce website. It can be product videos, unboxing videos or it can be just you demonstrating a product. There are many ways by which you can use videos in your marketing too. People just want to see the product and their videos will be definitely liked by them.

Go for Faster Hosting Service

There are many reasons for you to go for faster hosting service. First is that customers prefer faster websites. They don’t want to sit around waiting for pages to get loaded. Faster hosting will definitely bring more customers to the site and it will also increase the conversion rate. Secondly, Google also prefers faster websites hence it will improve your search engine rankings also. You can go for SSD hosting although it is bit more expensive than normal shared hosting. If you have got a really busy website then you may even go for VPS or even a dedicated server, where you have got allocated resources, so you will get a lot of RAM and only you will be using the sever.

Go For Secure, HTTPS Hosting

When you contact an Ecommerce Developer then ask him that you want a HTTPS website. Definitely you need to have a secure website as customers trust more these HTTPS websites and feel confident and assured while doing financial transactions on HTTPS e-commerce websites. Hence for more website security and more customers you should go for HTTPS websites. HTTPS is now also a Google ranking factor and Google gives more preference to HTTPS or secure websites. For this you need to get an SSL certificate which is a cheap and worthwhile investment.

Use Better and High Quality Images

More and more people and customers now wants to see full and high quality images of products before buying them. Rather these images should be from many angles so that the customers become fully satisfied before making the payment for the product on your e-commerce site. These days the web has become highly visual. Now at social media, over 80% of all the social media posts have got some kind of visual element in them. Hence images and photos are extremely important for your website if you want to stand out from the crowd.

Conclusion

We have just discussed the most effective ways by which you can increase traffic to your website and conversion rate of your website. That means, if you will follow and implement these important recommendations, your e-commerce website sale is bound to increase. That means if your e-commerce website is mobile friendly, hosted on faster server, HTTPS supported, have product videos, good images, better descriptions and Live Chat support then your e-commerce website will attract lots of customers and they will be highly motivated to buy some products from your site which will push your revenue to new heights.