The year 2017 was a great year for mobile app development industry and Android Development Company and also iOS Development Company have gained lots of ground. Now it looks like the latest trends of mobile app development will continue in 2018 as well. When the small business owners try to learn about what their competitors are doing in new year, quickly they realize that developing a mobile app is no longer a matter of choice but now it has become a necessity for the businesses and it is important if the businesses want to leave an impact on the customers and progress in the competitive environment. Now mobile have fast become the medium to reach quickly to the customers through mobile apps and to increase the sales.

Android and Apple iOS are celebrating their 10 year of launch and it is a proof that how much the app development industry has evolved. The new technologies ruling the year 2017 and continuing in 2018 is the talk of the market. Hence in this competitive environment you should be thoroughly remain aware of the upcoming trends in the mobile app development industry so that your business can succeed. Let’s discuss the most popular mobile app development trends for the year 2018.

Augmented Reality or Virtual Reality Apps

If you are a Mobile Development Company then you must be aware of the trend of AR and VR apps. Augmented Reality is a kind of live direct or indirect view of the real world environment where some of the elements have been augmented with the help of computer generated sensory inputs like sound, video, graphics, GPS data etc. While Virtual Reality is a computer technology which through the use of virtual headsets creates a set of lifelike visuals, sounds of other sensations that create a simulation.

Although these technologies are used more in gaming industry but they are emerging quite fast. The total market of AR and VR is expected to reach $ 108 Billion by the year 2021. Pokemon Go and other gaming apps have made this technology more popular in 2017. Soon AR and VR will be used in other diverse set of industries and sectors like healthcare, real estate and retail.

Android Instant Apps

Now more businesses want to Hire Android Developers as they came to know about concept of Android instant apps. Android instant apps concept was first introduced by Google in 2016 and now the apps were made available to the developers. This is an important change as this would allow the users to try the app without having to install the app in the old way. The mobile app with this feature can be accessed with just one tap and then it can be removed from the phone, when the user closes it and there is even no need to uninstall it afterwards. This feature is changing the way the users interact with the apps. Right now there are only few apps using this technology but once this feature becomes more popular this will make the native apps function like websites and will attract more and more customers due to its convenience. This technology can be a big revolutionary one and the Android Instant Apps will run on all Android versions.

IoT and Wearables

There has been a lot of talk about smart home, smart cities, IoT, smart retail etc. As the IoT apps are becoming more popular hence the interest in these things will grow a lot in 2018. We have already seen the robust growth of the Apple Watch apps. Android things from Google is a step towards increasing the acceptance of IoT. IoT market is expected to reach $660 Billion by the year 2021. As the IoT devices will be connected and controlled through smartphones hence there will be more popularity of the IoT trend in the market.

Mobile Payments

In last few years, the customers have been doing online shopping a lot more and the trend of mobile shopping is going to rise even further in 2018. Earlier customers were using net banking and cards to pay for the online shopping but with the introduction of Apple Pay and Google Waller this has changed and now customers are shifting to m-commerce. This method of payment is more convenient for customers. Research report says that now about 1.7 Billion mobile wallets are in use and it will rise further in coming years. Hence there is also a need for more secure transactions that the users will be making through their mobile wallets.

Mobile Application Security

Till now there has been not much done in this area and the fear and lack of security in mobile app is troublesome for users as well as the developers. In coming years, the Apps with inbuilt and enhanced security measures will become more popular and will assure safety to the customers which will be using the app. In 2018 more developers will be focusing on providing more security features in the apps.

Conclusion

The year 2017 was a remarkable and a milestone year for the mobile app development industry as several new technologies have made their head way into the mobile app development. In 2018 and in coming years there will be more stress on security of the apps and technology like AI, AR, VR, IoT, Cloud computing etc and they will become the mainstream and mobile commerce will become even more popular.