Founded in 2000, bet365 is the world’s largest online gambling company and employs over 3,000 people in Stoke on Trent, making it the largest private employer in the city.

The company’s recent growth and success has led it to invest in an impressive new £25m flagship office complex, consolidating many of the company opps under one roof.

The company literally lives and breathes on the collection and dissemination of up to the minute information, so naturally a big AV project was needed to cope in particular so sporting events around the globe can be monitored 24/7.

Taking on the challenge

Given bet365’s round-the-clock online operations, the electrical infrastructure work included the installation of two Uninterruptible Power Supply (UPS) rooms to guarantee power in the event of any supply failures.

With live sporting coverage and instantaneous statistics being essential to the company, AV consultant and integrator TVC was assigned to specify and fit over 400 displays throughout the three-floor complex, providing staff with uninterrupted viewing of the latest sporting action and data, as well as meeting and conference room AV facilities.

As well as the large operator floors, the building also has over 20 meeting/training rooms – all requiring wall mounted Samsung LED displays of various sizes suited to the size of the room and its use.

The solution needed to be provided in a way that would be unobtrusive to normal working practice, but could easily be viewed from staff, wherever they are located.

Andy Greaves, head of commercial sales for TVC, says, “bet365 is a business that runs 24/7 and every day of the year, where reliable and trusted AV equipment is vital to smooth operation. With this in mind, an essential consideration for the mounting of displays was that any downtime was as close to zero as possible and that, in the unlikely event of Screen failure, access and replacement was an instant, hassle-free process.”

Finding the right solution

 With a majority of the displays being required for menu board mounting, TVC selected B-Tech’s System X to mount Samsung screens throughout the building.

The install team says that the quick and easy mounting process reduced initial install time as well as providing the benefit of fast screen replacement should it ever be required.

Andy explains, “There’s never a problem with screen alignment with B-Tech’s System X, and being able to install the system in a back-to-back configuration is something that’s welcomed by the TVC install team. Plus, if there is ever a need for screen replacement, the fast and simple lift and replace fitting ensures minimal down time.”

Other benefits for choosing B-Tech identified by TVC include the aesthetic quality of the aluminium finish, which fitted in well with bet365’s modern office design.

No less than 220 Samsung LED displays were rail mounted from the ceiling and mounted back-to-back to give a clear view from anywhere on the floor.

The installation can also be accessorised by fitting mini-pcs onto standard B-Tech screen mounts which in turn can be mounted onto the rails as part of the installation. 50 of these were utilised throughout the building.

In total,130 metres of aluminium System X rail was used, with over 300 displays, of various size, mounted on B-Tech solutions.

Meeting and training rooms required displays ranging from 40in – 75in, with B-Tech BTV510 BTV511 BTCV514 solutions being used. The maker says these brackets use a universal design that can be used on virtually any screen, meaning bet365 has the option to update its displays in the future without the need for new mounts and fixings.

A right result!

With 24-hour energy resilience a major priority, engineers also installed 370 solar panels, which will generate approximately 71,000 kilowatt hours of electricity per year, providing a sustainability boost to the project.

And with digital signage strategically mounted throughout the building, the project ensures that every member of staff is fully informed on the latest relevant data.

John Carter, project manager for bet365, comments, “In a business where up-to-the-second information is paramount, our technology leads the way. bet365 staff now have a clear, time efficient way of receiving their critical information and we have total peace of mind with an AV System and infrastructure that is built to deal with whatever the future may hold.

“We are grateful to TVC for providing a first class installation service, and for providing top quality equipment from Samsung and B-Tech AV Mounts.”

Screen Kit List

178 x Samsung 27in LED displays

193 x Samsung 22in LED displays

17 x Samsung 32in LED commercial hospitality displays

23 x Samsung 40in LED commercial hospitality displays

10 x Samsung 48in LED commercial hospitality displays

4 x Samsung 55in LED commercial hospitality displays

1 x Samsung 65in LED commercial hospitality displays

6 x Samsung 75in LED commercial hospitality displays

B-Tech AV Mounts

7x BT8390- VESA 200 Tilting Interface Arms

210x VESA200T Flat Screen Mount with Tilt

58x BT7511 Flat Screen Mount 

20x BT7510 Flat screen Mount

5x BTV510 Flat Screen Mount with Tilt 

10x BTV511 Double Arm Flat Screen Mount with Tilt and Swivel

60x BTV514 Ceiling Mount with Tilt for ø50mm Poles

60x BT7808 Ø50mm Pole – 1.5m length

60x BT7850-150 Ceiling Finishing Ring for ø50mm Poles

6x BT7055 Flat Screen Mount with Tilt for ø50mm Poles

2x BT8027 Universal Flat Screen Interface Plate

4x BT8500 Universal Flat Screen Interface Plate

3x BT7505 System X Mounting Rail – 0.7m length

33x BT8390-070 System X Mounting Rail – 1.5m length

43x BT8390-150 System X Mounting Rail – 1.75m length 

1x BT8390-175 System X Mounting Rail – 2m length

112x BT8390-200 Accessory Collar for ø50mm Poles

97x BT7052 Fixing Kit for System X Mounting Rails

93x BT8390-WFK1 Extension Kit for Extending System X Mounting Rails