As e-commerce becomes a trending business practice, a large number of merchants are investing in online stores. The biggest question for them relates to the choice of a Development platform. While options like Magento and Shopify have gained huge popularity, WordPress ecommerce has also emerged as a preferred choice. The simplicity, flexibility, and ease of development gets full marks for the platform and so does the variety of plugins it offers. One of these plugins is WooCommerce, which is a complete e-commerce development solution in itself. It is simple and easy to set up a feature-rich store with WooCommerce and you can even enhance it without professional expertise.
Let us check out some useful tips that will help you improve the UX of your online store:
1. Focus on the navigation of the website
Start by simplifying the navigation of the store so that the number of clicks that a customer needs to make to complete the journey is reduced to a minimum. This will enable the user to easily navigate to any product or close the transaction with an optimal speed. Ensuring a good navigation model during woocommerce development also improves the SEO and takes your website to the top.
2. Simplify product presentation with proper categorization
Another tip to elevate the UX of your WooCommerce store is to simplify the product presentation by segregating them into relevant categories and sub-categories. This makes it easier for the shoppers to sort and pick products according to their needs. Again, category pages boost the SEO and make the store more search-friendly.
3. Create unique product descriptions
Content duplication can be a killer for any site, more so for an e-commerce store. So you should make sure that each of the product descriptions is unique so that it can stand out and be ranked high by Google search engines.addition of custom images and product videos is another good idea to increase the value of UX.
4. Optimize the site’s speed
Ensure that the loading speed of your website is always on the top. A slow loading store not only loses on its SEO ranking but also fetches high bounce rates as the users are not patient enough. Take steps like using optimized images and using a CDN to load content faster.
5. Have an appropriate design for the store
Invest in expert woocommerce theme development so that you get an appropriate design for your business store. It is essential for the store’s design to be aligned with the brand image as well as have the entire elements placed at relevant positions on the store. A clean and clutter-free yet appealing design can make the store deliver an ideal customer experience.
6. Improve content internal linking
WooCommerce brings built-in features to add Cross-sells and Upsells to the products for enticing the customers to increase their cart value. Proper content internal linking is needed to ensure that you are able to make the most of these features and also give an excellent shopping experience to the customer. It also makes the store more searchable by boosting its SEO ranking.
7. Enhance the features with useful plugins
The large number of plugins and add-ons that WooCommerce offers makes it an excellent choice for e-commerce development. You can use them to your advantage and add amazing features such as infinite scrolling, memberships, reviews, referrals, and more to the store. However, you need to practice restraint in this aspect as too many plugins can have a detrimental impact on the store’s performance.
Conclusion
WooCommerce not only offers a range of features but serves as a highly customizable platform too. Merchants can follow the aforementioned tips to add value to the shopping experiences delivered by their business store. At the same time, it is recommended to hire WordPress developer to give your store a professional makeover. At WordPress India, we are a leading WordPress development company that holds expertise in building high-quality WordPress and WooCommerce online stores.
