The sports market struggles to solve The World Cup Dilemma, one that has been going on since 2006–despite a healthy grass roots participation and a mass of passionate supporters, global representation have struggled to foster a more profitable and stronger national league. Year after year, they continue to struggle with vanishing from the sporting radar for extended periods of time. For months on end, we virtually have no headlines or sound bites, and there has been a constant decline in A-League attendance (about 2,400 less attendees than three years ago).

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