adidas has unveiled new colorways of the Ultra Boost 2019 that will be launching on July 18th. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you.

This latest Ultra Boost 2019 update offers the continued benefits of the revolutionized silhouette that was inspired by, and redesigned for, a new era of running and fitness. The color options include Triple Black, Active Maroon, and Core Black/Solar Orange for men and Triple Black and Glow Blue for women.

To coincide with the release of these new colorways, adidas will launch “Feel the Boost”, a new National TV campaign that will be featured across major networks including ESPN, NBC, VH1, Bravo and more starting today (July 16, 2019). The campaign will celebrate Boost technology and feature your favorite adidas icons, athletes, and creators and demonstrate how they feel the #Boost.

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