We've been going to the ISE (International Sportsman's Expo) for years as both Fly Shop owners and fishing enthusiasts. So when ISE decided to skip San Mateo this year we decided to throw a mini-fly fishing show of our own, to showcase the new 2011 products.
We invited all of the major manufacturers and were proud to host them at our Shop. Several brands opted for formal presentations, while others focused on one-on-one talks in their booths. New products were shown from Sage, Simms, Patagonia, Hardy, Abel, Winston, Temple Fork Outfitters, Hendrix and Waterworks Lamson. Fly fishing enthusiasts from all over the Bay Area came out to cast the new rods and put their hands on the new gear.
That day we were proud to announce that California Fly Shop was the first fly shop in the world to have the new Patagonia Rio Gallegos waders in stock.
New Rods: Winston Boron IIIx & GVX, Sage TXL-F & VXP, Hardy Proaxis & Zenith and Temple Fork Outfitter BVK
New Reels: Hatch 4 Plus, Sage 4200 series, Waterworks-Lamson Force SL and Tibor Big Game Signature
New Wading Gear: from Patagonia (Gallegos are here!), Redington, Hendrix and Simms
New & Cool: Abel Nippers (we’ve got ‘em), Hatch Pliers, Packs from William Joseph, Simms luggage & Simms’ redesigned women’s clothing!
Of course, everyone was welcome to stay for lunch!