CONOR MCGREGOR revealed his new whiskey, Proper No. Twelve, named after his hometown Crumlin in Ireland.
After bringing in a bottle to the press conference for his bout with Khabib Nurmagomedov, the UFC star's alcoholic sales have gone through the roof – so why can you get some?
Where to buy Proper No. Twelve whiskey?
Conor McGregor's stunt of bringing a bottle to his press conference has seen them fly off the shelves, with Tesco in Ireland having to limit customers to just two per sale.
It can bought in supermarkets across Ireland, but there are currently no plans to move it to the UK.
They will expand into the US market ahead of McGregor's fight against Khabib Nurmagomedov.
The whiskey will sponsor the Irishman's UFC 229 fight with its logo on the canvas in the octogan.
How much does Proper No. Twelve Whiskey cost?
McGregor's whiskey is sellingh for £39.95 a bottle.
£3.80 from every crate sold going to help first-responder organisations and charities.
"These are the men and women who run into buildings while everyone else is running out. They are our real life heroes – Proper Heroes."
When is Khabib Nurmagomedov vs Conor McGregor?
This UFC 229 fight will take place on October 6.
This fight is the final one on main card, which will kick off 4am UK time.
It is being held at the T-Mobile Arena in Las Vegas.