The title of this piece likely isn’t a huge shock to you if you’ve been keeping up with this modern generation of consoles.

In the world of retail, reducing friction for purchasing is paramount, and there are fewer things more frictionless than being able to buy a game the very second after watching the trailer in a store.

“We believe it is a certainty that video games will be ~100% Digital in the coming years, and while exact timing is hard to pinpoint, we think 2022 is a realistic expectation.”

“Our expectation is that major publishers will increasingly test and commercially develop streaming game offerings over the next 3-5 years.

Streaming Games from the cloud, without need for dedicated hardware or massive downloads, would materially grow the TAM (total addressable market) for high end console-style titles.

With ongoing datacenter build-outs and improving internet speeds, streaming games from the cloud could be a commercial reality within 2-3 years.”

A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories.