As a supplier, you might have been often asked by your suppliers to support PunchOut functionality. The reason is simple: It provides a convenient way for customers to browse through your Catalog and place orders online. Most importantly, your customers can complete the transaction from within their procurement system.
Suppliers will benefit from PunchOutcatalog in the following way.
Drive Engagement
From the supplier’s standpoint, PunchOutcatalog solution feature, can play a critical role in improving customer loyalty. With this feature, your customers will be happier conducting business with your organization. Simply put, you make it easier for your customers to do business with you. For your customers, it gives a tailor-made shopping experience where the purchasing process is never time consuming. They are unlikely to leave you and go to your competitors. All this will translate into higher customer retention. So one can definitely say that this feature is extremely helpful to boost customer loyalty and enhance overall engagement.
Guarantees Order Accuracy
One of the biggest advantages of PunchOut SAP catalogsolution is that it ensures product and pricing compliance to contracts. This is because the connection provides accessibility only to pre-negotiated catalog. The catalog will contain customer specific products along with pre-approved pricing. Moreover, real time price and availability ensures that your customers have access to latest website content. This means you will never receive incorrect orders, which can contribute immensely in speeding up the ordering process.
Offer Customized Promotions
Every customer doing business with you has its own specific needs. Keeping this in mind, PunchOut Ariba catalog solution allows you to create customized promotions on the site, which are unique to individual customers and meet your specific marketing objectives. It can work wonders to increase your brand’s visibility. Moreover, you can also recommend customer specific accessories and services as well as display relevant up-sell and cross-sell products for each of your customers. As a result, you can expect better response from your customers and subsequently increase in sale.
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