Independent Hotel owners have a huge set of responsibilities to manage their hotel on a daily basis. Additionally, the increasing levels of competition only add to the worries. There are enormous challenges pertaining to an independent hotel’s digital marketing plan. Reason – travelers are getting tech-savvy and sometimes, hoteliers lack the urgency to adopt technology. Marketing your hotel rooms online is more than merely updating on OTA sites. To promote a hotel online, you require a combination of skills, strategies and of course, the right use of smart technologies.

Here are 4 challenges in hotel marketing faced by most Independent Hotel owners.

Making the move towards a cloud-based property management system will resolve all the challenges in hotel marketing. It’s easy to bring down costs, reduce dependency on manpower, sell rooms faster and do much more with a hotel PMS.

This article originally published on Hotelogix Blog.