You’ve come across terms such as account matching or lead matching on numerous occasions, but you’re not sure what they mean or why they’re so important? Don’t worry, and you’re not the only one. This has become such a popular subject lately yet it’s so difficult to find posts that explain this subject in a way that’s easy to understand. That’s about to change. In this post, we’re going to discuss lead to account matching and its importance.
What is lead to account matching?
Lead mapping salesforce has never been more effective as it is today yet some basic terms are totally unfamiliar to most of us. In order to understand the true importance of this approach, we need to define lead to account matching. Basically, lead to account matching is a process of taking each lead and identifying which account it should be a part of in order to use that data for analytic purposes, routing, and more.
The process can be performed manually. Let’s say you want to know “how to match my account with some specific leads” without using any tools whatsoever. The process would require your email domain and use a simple match.
Then, why do I need data matching software?
One of the most frequently asked questions is why to use data matching software if the process can be executed manually. Well, it’s not the same. Doing this manually would slow down the lead processes and sales. The entire process is time-consuming, and it’s not practical. By the time you finish matching all leads to accounts, something has changed, and the entire marketing strategy suffers. On the other hand, software features the latest data-matching algorithm to make lead to account matching precise, fast, and easy for maximum results.
Why try lead to account matching?
It’s easy to find data matching tools that complete the process that used to require a lot of time in a matter of minutes or less. These tools aren’t just a trendy thing that’s nice to have, but a doorway to numerous opportunities that you can use to increase sales, boost business success, and what not. Some of the most important benefits of the account matching software are:
(1) Improves customer experience – when using these tools you don’t have to deal with the prospecting calls, those are the thing of history now. Instead, the software makes it easier to find a proper match for every lead and account with a few clicks only.
(2) Improved customer experience – nothing ruins customers’ or prospects’ experience as receiving multiple calls from the same business or company. That usually happens when team members call someone without realizing their colleague has already done it. Account mapping and lead matching allow you to avoid this hassle and make sure the entire process goes smoothly which, ultimately, improves customer experience. A positive experience is important for client retention and higher sales.
(3) Enhanced CRM experience – customer-relationship management (CRM) is crucial for business success, but traditional methods are highly ineffective. The biggest problem is that the average CRM is tainted with faulty, missing, or incorrect data. What’s even worse is that the quality of your data keeps deteriorating. That’s where lead to account matching steps in! As a crucial component of account-based marketing, it’s a major contribution to the salesforce by allowing you to tidy up and optimize the CRM and marketing automation system. Lead to account matching process in CRM improves the quality of your data, which is the most important thing.
(4) Lead management – a common mistake that businesses of all size make is that they emphasize the importance of getting leads only, but they don’t think about what to do with them later on. That’s a major mistake. There’s no benefit of leads you found if you’re not sure what to do with them now. When they’re not nurtured properly, leads become useless. That means your entire marketing strategy which was navigated toward lead generation has been ruined too because at the end of the day those leads weren’t used properly. With this software, it’s easy to nurture, route, and manage leads properly. As a result, you get the maximum out of your marketing campaign.
Bottom line
Lead to account matching proves to be a wonderful practice that offers a number of benefits. It’s a vital point of account-based marketing. This strategy allows companies to manage and use their leads properly, improve prospect’s experience, and finalize some marketing-related processes faster than ever. Of course, in order to obtain all the above-mentioned benefits, it’s necessary to get the right software and work with the right agency. Always go for tools that provide various features that you can use to make this process easier for yourself and the marketing or sales team in your company.
