So you’re got yourself an E-commerce website (or you’re thinking about making one). Congratulations! However, simply having your site rank well and have an online presence isn’t going to make potential customers line up to crash the servers in a buying frenzy. You need to build trust with your potential customers, and never lose it. The second you lose it, your customer will likely go with it.

So how can you build trust with an audience who aren’t immediately invested in your brand? Here’s some ideas:

Be Honest

Honesty is a central aspect of running an E-commerce website. Handling other people’s financial details and selling products which can only be assessed from pictures and text leaves many online shoppers wary of cheats and liars, so being upfront and clear about everything you do is essential to building and maintaining trust.

Create a Unique Brand

Brands are everything. Think about the global influence of once-small Ecommerce Websites like Amazon, which now possesses one of the strongest brands by any measure. However, it’s getting easier to distinguish unique brands from companies trying to use somebody else’s brand, which means you have to create a brand that contrasts with the other E-commerce websites you’re directly and indirectly competing with, so you don’t look like a cheap knockoff.

Discounts and Deals Galore

Selling products at a discount is part and parcel of any successful sale, so it should be obvious to any new E-commerce website. But are you making sure your users know about them? With user analytics, you’ll be able to promote products that your users will want, with the extra incentive of a big discount.

Take Customer Feedback Seriously

Since you’re reliant on customers, taking feedback seriously is not just advised, but required when your site is still small. Whether it’s a late delivery, a defective product or a confusing transaction process, customer’s won’t be too forgiving if you ignore their concerns or don’t resolve it. This can result in blowback if the complaint gets attention on social media, giving your site a bad reputation that it may not be able to repair.

Ecommerce websites can be difficult to maintain, especially when starting from nothing, but the key to success is building trust with your customers through two avenues, site design and social media.

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