For a lot of companies, Marketing is what we would call ‘traditional’: newspaper advertisements, Yellow Pages entries, billboards and flyers, media coverage and the like. With well-established brands that everybody knows, this approach can work, but new companies, or companies in a highly competitive market, will barely be able to get their foot in the door.

Traditional marketing costs a lot of money, which puts serious limitations on small businesses. On top of that, there are inherent issues with traditional forms of marketing: billboards, flyers and yellow pages entries take a scattershot approach to targeting a specific demographic, and many people who see it won’t care about it.

Another problem is that you can’t track the Return on Investment easily. In some cases, it only becomes clear that the marketing campaign was a flop long after it can be saved, costing the company both financial and reputational damage. Traditional marketing also lacks one thing that many would consider necessary for persuading someone to buy something: the interaction of the audience.

So What Makes Digital Marketing Better?

Digital Marketing is all about harnessing the power of the Internet and its many aspects to market and sell products. Due to being relatively new, many local businesses haven’t tried to use this new system to its advantage. However, what Digital Marketing provides over traditional methods is fourfold:

Expenses

It depends on the method used, but some traditional marketing practices, like buying out TV slots or getting featured in a newspaper, will cost a lot of money. It’s also difficult to measure ROI, as media coverage is somewhat scattershot in how it targets demographics. On the other hand, advertising on Social Media is significantly cheaper: Budgeting is much more flexible and can change when you need it to. This can mean turning off promoted posts or PPC if you can’t afford such a campaign in the long term.

Demographics

While social media users are frequently stereotyped as teenagers and twenty-somethings, just about everybody uses the internet and social media, including Gen Xers, Boomers and beyond. When combined with the analytical tools that these social media sites provide, you can target specific demographics easily and tailor your marketing campaigns around their needs and wants.

Analytics/Results

Tracking the performance of a traditional marketing campaign can be extremely difficult: you can’t track how many people read a newspaper page, or sat through the ads on the TV when they might go do something else. On the other hand, digital marketing provides a host of analytical tools to measure the success of a campaign. These systems can track engagement, ROI and reach to give you a better idea of what really appeals to your core demographic.

Engagement

Perhaps the central pillar of digital marketing is engaging with inquisitive leads, to persuade them to buy a certain product. There are no barriers between a potential customer and the company on the Internet, whereas most traditional marketing practices involve calling them or sending a letter. Instead, you interact with a social media team in the same way you’d interact with anybody else, without the artifice or time delay of a typical sales interaction.

All in all, digital marketing is the way of the future: any company seriously thinking about marketing their products needs to go digital to get that much-needed attention. Have you considered Chetaru? We offer a bevy of digital marketing services, such as copywriting, social media and SEO guaranteed to get your company the attention it deserves.

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