While communicating using videos is fast becoming a norm, only those videos that are crisp and clear can make an impact. With Average Attention Spans at such an all-time low that even a goldfish can hold a thought longer, making an impact through your communication has become all the more challenging. It is here that the use of video becomes all the more imperative in grabbing attention and being able to deliver your message in a very short span of time.

While communicating using videos is fast becoming a norm, only those videos that are crisp and clear can make an impact. With average attention spans at such an all-time low that even a goldfish can hold a thought longer, making an impact through your communication has become all the more challenging. It is here that the use of video becomes all the more imperative in grabbing attention and being able to deliver your message in a very short span of time.

So, stop falling behind, and make room for the future with videos. Read, and follow the best practices we share here, and create effective videos.

Define your audience

If the content is the most important element for a video, you must, of course, know who your Audience is. You can’t create content if you don’t know who you are creating it for. Understand your product or service, and how the audience will use the video you create. Knowing your audience sets you on the right path and helps achieve the objective of your video.

Create relevant content

Once you have decided who your audience is, think carefully about what message or information you want to deliver. Consider what would the fundamental elements of your video topic be. Create relevant content based on how the audience would use the videos and what they would like to know. It is important to think and decide upon tone, style, and the kind of words to be used or avoided.

Keep it short and simple

More videos are being watched than ever, but the shorter a video, the better it is. A short and simple video has a clear focus, retains the attention of the viewer, and hence, is more effective. Also, shorter videos are more likely to be shared.

Ensure quality of visuals and audio

If you create a video with great content, but poor quality, the video will not be half as effective. It is most important to have a steady camera so that the video is not shaky. The audience will focus better on the content if the video has a smooth picture quality. With a good external mic, you will also be able to record quality audio with your video.

Make interactive content

It is not enough if the content is good and relevant; it needs to be interactive. Interactive content elicits responses and creates interest. Whether you make a video for learning or for communication, create videos that excite your audience, and engage them with the content. In videos for learning, use quizzes, and for corporate communications you can use surveys. In marketing videos, use lead generation forms that can help you convert interested audience into customers. For product communication, webinars and any other long form videos, highlights and search features can play a big part in boosting the consumption of your content.

Ensure seamless multi-device playback

On a typical day one may use different devices: a desktop at work, a laptop, a tablet or a smartphone at home. Videos need to be made keeping in mind that not all people will have access to their desktops all the time. More and more people are turning to their smartphones for their needs, and to cater to the user-on-the-go, videos need to be compatible with all kinds of devices.

Use analytics and insights

The number of plays and views show how popular a video is. With advanced metrics, one can now see which areas in a video are most or least engaging. In-depth analytics can help us determine what parts can be edited or modified to improve performance. It is important to have data available on the number of views, location of viewers, most viewed segment or section of video, user engagement, etc. to help study and enhance videos for your next campaign.

So although deploying video for your business is essential, it is also very important to churn out a good quality and interesting video to achieve your objectives. Embrace videos, and move ahead into the future. With our tips, you have got everything you need to start making great videos.