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Has Account-Based Marketing Made Sales Development Reps Obsolete?

Account-based Marketing (ABM) has moved beyond the hype in the last three years. Ninety-one percent of respondents to a recent SiriusDecisions  survey said ABM has made a difference in the number of deals they are able to close.  It’s early days with ABM. We're still developing methods for implementation.

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Has Account-Based Marketing Made Sales Development Reps Obsolete?

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