Here I want to discuss how Digital transformation has become the most important element of any business evolution. I want to tell how digital marketing offer a wide range of services which coddle around its core business, and makes it a perfect example of a “Digital Lifestyle Provider.”

We can take numerous illustration to prove dependency and commonly adaptation of digitization as a basic tool used by every sector of any nation for their growth and now, let’s take the example of the government sector. Governments are also monetizing APIs through different ways, whose purpose is not to just limited the utilities but sharing the information in a secured and useful way such as providing citizen information to banks and financial institutions, travel agencies, law enforcement agencies, visa verification agencies, etc. Hence, governments can not only offer citizen services through mobile apps but also can use the citizen data for other value added services by comply with several private enterprises or government agencies.

Now we can take the example of banks, Such as micro insurance can be a good participation opportunity between the banks and Telco’s. As we know Mobile Money provides a fully integrated system for users to make payment and transfer money in a very simple and convenient way therefore mobile money is also a good example of such partnerships. In India, Pay-TM may be a distinguished whole and may be an extremely popular digital note-case. Whereas, banks can even provide their own digital wallets because it is often straightforward for the users to control at intervals a known surroundings. And, it is also very easy and simple for the banks to link the bank accounts of every account holder with the digital wallets. Hence, payment mode of different industry brings a huge opportunity and open Apis are the key which are the base for its implementation. As every person knows that hospitality industry can tie-up with banks to supply tailored vacation packages and this may be managed through different integrated APIs.

Therefore, everyone must have to consider about finding his consequence value planning, his core proficiency and calibrating it through IT systems which are built on APIs and have to make it open APIs. And when someone say “Open API,” it means that the third party developer or organization or an individual can login to your developer portal, distinguish your APIs, sign up to it and use them without any human interference. Google, Twitter and Facebook are the initiator in the Open API world. Today, everyone can find developer.twitter.com on internet after searching on any search engine and can request there for a trial developer key and build their own app without any heavily charged as you have to need to pay them little only at the time of going live. On the internet world there are so many framework to do this. Which is the second part of the process; but, now the approach of APIs is following the self-service model and that’s the model we all have need to think about.

There is still a topic for discuss, We can still share and discuss few more examples from energy management and manufacturing sectors and can also discuss how APIs built on your IT backbone can open new revenue potential for you. Wait and put patience time will come.