Why it is important to have a website for your business or enterprise is something we all are well aware of. Well it is nothing new. But with the deluge of devices in the market, you need to ensure that your website is a Responsive one. Wondering what is means? Not a very technical term, it simply refers to the ability of your website to adapt to the screen size of every device you access it from. Yes, just having a website is not enough.

One website for you or two!

Most companies have been seen having websites, one is their actual website and the other is its mobile version. This implies that you need to take up the cost of creating them, managing them and updating regularly. A bad idea indeed! With the dawn of responsive websites, tech-experts came up with a solution. Why not create a website which is capable enough to adapt to every device that accesses it! Not just in monetary terms, this is a plus point for your website in a number of ways.

A Responsive Web Design for the Smart Phone!

You can’t be sure of what device an individual may prefer or may have and if your website is not adaptable to it, you may lose out a potential customer. At present, 50% of the traffic that internet gets, comes from smart phones. Well the simple reason for this the fact that these smart phones are like a compressed super computer which you can carry wherever you want and can perform almost all tasks virtually and easily. In such a scenario, the ease of use with this device gives you more reasons to stick to it, be it social media, music, movies or checking out a business website, one would prefer this medium only.
In this case, you need to ensure that your website design is not such that it creates inconvenience to the viewer because of teeny-tiny looking alphabets, distorted images and zooming in again and again, scrolling left and right just to read a small piece of text.

What Google Says…

Well if you feel that this is not convincing enough, let’s allow Google to give you reasons for making your website a responsive one. Yes, any website which is not responsive enough to adapt to the screen of whichever device is used to access it, is ranked lower in the search engine. So, this may reduce the popularity of your website and content no matter how useful it can be for viewers.

The Effect on SEO Ranking

Here, one thing needs to be observed, a link that ranks higher on your desktop may not necessarily rank the same on your phone. As per Google, a responsive website will rank higher than other websites owing to their popularity among viewers. If they provide a better user experience, the search engine would give it a better position. Besides, what Google likes about it is that such websites do not have separate URLs for accessing through a laptop or a smart phone.

Responsive website design is not just a trend, it is the need of the hour. With time, as people progress, the biggest of luxuries tend to become a requirement of the moment. So is the case with responsiveness. Its long lasting value is what will keep it in the mind of the viewers for quite an extended period.