I beg you -- disregard everything you read about this album from Pitchfork. Much like the way Rolling Stone crushed Zeppelin and Cream for being one-trick ponies, Pitchfork says that Auerbach doesn't offer much new material. Well, I don't know what album they were listening to. Keep it Hid is not nearly as raw as vintage Black Keys. A lot of these songs are much slower and feature much less frenetic guitar work. The vocals are constrained and melodic. It shifts away from the psychadelic, rythmic riffs of Junior Kimbrough to the territory of Creedence Clearwater Revival.