The new year is the perfect opportunity to make plans for your business and try new things, which is why we’ve already discussed how you can rejuvenate your Brand in 2017. Now, we’re focusing on another important aspect of branding: making it visible throughout the year.

A great way to achieve this is by offering practical promotional gifts that can be easily distributed and have a high chance of actually being used. This is because they present the opportunity for a customer or potential customer to have your brand with them at all times.

Calendars

A lot of people overlook calendars as advertising products, but they make great marketing gifts. A pamphlet or other meaningless items won’t make the cut – after all, how many people actually take the time to read a pamphlet instead of throwing it out as soon as the opportunity presents itself?

A calendar, on the other hand, is something that people are more likely to keep and use. In addition, it looks more like a gift than a blatant advertisement, which will be appreciated by its recipients.

Also, calendars are typically displayed in strategic, highly visible places, like desks or walls, so your brand is constantly being promoted. if possible, select a highly customisable calendar, such as the Large Individually Personalised Desk Calendar, which allows you to add your business details. Addresses, name, logo, you can customise it the way you want.

Mouse Mats

Just like calendars, Mouse Mats are practical. They’re likely to be used by a large number of people on a regular basis, whether at the workplace or at home. Branded mats can efficiently create long-lasting brand awareness, as they’re always in sight and have a large print area for your personalised information.

Mouse mats also have a longevity that other promotional gifts don’t, as they don’t have an ‘expiration date’. They’re not bound by dates, like calendars, and they’re useful for as long as they’re in good shape! Whether it’s a logo, design or text, you can add anything you want, just like with this Precision Hard Top Mouse Mat:

Diaries

Diaries are also an excellent choice when it comes to making a lasting impression. This is because they have a long lifespan and people tend to refer back to them regularly once they started using them. As planning tools, they’re likely to be accessed several times on the same day, which results in constant exposure throughout the year.

We have a large selection of diaries at your disposal, like our Columbia De Luxe A5 Weekly Diary:

These advertising gifts are low-cost ways to promote your brand and business, as they allow you to make a small investment and reap long-lasting returns. At EMC we strive to offer our clients the best promotional products possible so that you can promote your brand and keep it visible all year round.

Don’t hesitate to get in touch with our friendly team to learn more about what we have to offer or to order a product!