Link campaign is one of the way through which you can get visitors from another site. Not only the visitors, you can also improve ranking of your site. Mainly reciprocal link is the network of exchanging link, in which a site provide link to your site and in return your site also give link to that site. The simplest way of doing it is to email another website owner or webmaster and ask to do a link exchange. One-way linking in which you only get link from another site and doesn’t give link back to there site. Mainly you can get one-way linking by directory submission only.

Basic steps of Reciprocal linking

• Create link pages on your site according to category wise; depending on the relevant category that matches to your site.
• Search relevant site and create database of relevant sites
• Place that searched sites on link pages
• Now Send email to another website owner or webmaster and ask to do a link exchange.
• If you get response then well and good else send them reminder after the gap of one week.
• If you don’t get the response then delete that site from your link page
  
  

Things to remember while doing link exchange

• Do link exchange with the relevant sites only. For e.g. if you have software development site then approach to only relevant sites like software, web-designing websites, web hosting websites etc. but not to approach like Educational, health sites.
• Avoided link exchange with the competitor sites.
• Don’t provide more then one link to any site
• Don’t put more then 30 links on any link page.
• Don’t do link exchange with spam sites.
• Find link partner those have better page rank than your site’s PR.
• Check reciprocal link after the gap of 2 months.
• Also check the PR and link after every Google updation.

Joyful learning
Soha