Is your company universally recognized for its products? Does it stand out amongst the scores of competitors out there? When people think of a product that is similar to yours, are you the first person they think of? If you’ve said a no to any or all of these questions, then your Brand name is not very strong. Creating a strong brand presence is extremely important for your business.

Having a company logo is just on small aspect of building a brand online. Your first focus should be on SEO. You will you make sure that people get to your site in the first place? A proper SEO based Brand Building Campaign should ideally consist of two different elements – the online type and the offline ones. These will help expose people to your website and will help them get to know you and your product better.

Search Engine Optimization or SEO can benefit as well as obstruct certain elements of your Brand Building campaign. SEO is important as allows people to find your website, who otherwise would never have found it.

But on the other hand, some of the SEO principles are not very beneficial to you, as it cannot attract a visitor to stay within your site for long. What you really do need is a fine blend between brand attractiveness and SEO to keep your visitors interested.