Google SEO Software
Just about every company on the planet has now spent some money on SEO/search egnine optimisation. Most to be honest have wasted their money through losing faith or just by using the wrong SEO company.
The first thing you must do as a website owner is establish where abouts your website actually ranks in relation to the actual searches people are performing.
Download this seo software and you will be able to establish this, by running ranking reports so you can see where your site is ranking.
You will then be able to formulate a campaign based around those keywords to imporve your websites exposure and by running ranking reports assess the upward movement of your site.
It is so simple it's but you would be surprised just how many people having spent good money on a website design have not a clue about they intend to market their website.
I got sent a report yesterday from a concerned lady who was paying for SEO to be done on her website. It took me just under a minute to establish that her so called optimisation was poor. The reason it was poor was because the SEO company had not done the basic research and just guessed at the searches being performed. Even then because the method used to so call optimise the page was complete rubbish the site still didn't rank in the top 10 for phrases that get typed in less than a 100 times a month.
Come on people get a grip, SEO is all about matching your content up to the specific words people are searching with. It's not rocket science and give me 10 minutes of your time in front of a PC and I would be able to show you evrything you needed to know.
It starts with where abouts you rank at the moment so get running ranking reports and let me know your issues.