What is Pay-Per-Click?

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In 1998, GoTo pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the world's most competitive marketplaces.

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Pay-per-click (PPC) search engines can give you instant traffic and allow you to test new business models in real time. However, the pay-per-click market is competitive. It is worth spending an extensive period of time learning how to write and target ads, tracking your competitors, and doing deep keyword research before jumping in.

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Why Use Pay-Per-Click?
Sometime you cannot afford to—or simply do not want to—wait. Pay-per-click search engines allow you to be listed at the top of search results quickly, which allows you to:

Quickly gather feedback on market conditions.
Split test a live audience and gather ad test results in real time.
Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site.
As an example of the power of PPC, you can use Google AdWords to offer a free white paper about a topic from a one-page website. If nobody is interested in downloading your white paper, or you cannot seem to get enough click-throughs, then that could indicate one or several things:
You are not bidding high enough to get exposure.
The market is not yet ready for your product.
You are marketing it from the wrong angle.
Your landing page is not making a compelling offer.
You are marketing it to the wrong people.
Getting Feedback from Your Account
When opening up a PPC accounts, many people are hesitant to spend a lot of money. In spending a small amount, the business is essentially ignoring the feedback loops search engines have set up.

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Is it better to lose $100 today, or to lose it over three months and finally come to the conclusion that you need to change? I would rather want to know that I need to change now. Not all industries or business models will mak read more must==>>