I’ve been involved with digital marketing for almost 6 years. The best way to learn digital marketing is through case studies. It is relatively easy to learn theories related to digital marketing. However, without a practical approach towards digital marketing, you will fail implementing the right digital marketing strategy. There are thousands of resources available on the Internet, but only hundreds of resources that provides step by step process and results.

I’ve selected some of the top case studies that will help you master digital marketing and drive more online sales.

The Best Way to Learn Digital Marketing is From Result-Oriented Case Studies – by Naven Pillai

SEO

SEO stands for Search Engine Optimization. It is the term used in digital marketing to drive “organic” and “natural” traffic from search engines like Google, Bing, Yahoo and many more. SEO is not a rocket science. It is one of the cost-effective ways to reach new customers, increase revenue and of course improve brand awareness. These case studies will provide in-depth knowledge on how SEO really works.

White Hat SEO Study: 348% More Organic Traffic in 7 Days

This SEO case Study was written by Brian Dean. In this article, he shares how a website managed to increase it’s organic traffic by using Skyscraper method.  This method not only increases the engagement level of visitors but also increases the possibilities in building links. This is one of my all-time favorite case study on SEO.

Case Study: How I Used a Case Study to Grow My Sales by 185%

This case study was written by Neil Patel.  Neil Patel is one of the top digital marketers in the industry. In this case study, he explains how he increased his client’s sales. This is an example of how a case study type of content can improve SEO. When you publish a case study related to your business it increases the chances of your visitor to turn into a lead.

SEO Case Study: Zero to 100,000 in 12 months

This article was published in Search Engine Land by Andrew Dennis. In this article, he shares step by step guide on building organic traffic for brand new site. Although the case study is on specific niche, you can easily replicate the method with little tweaks to drive massive organic traffic to your website. This is a great case study on how to driving organic traffic for long-term.

6 Effective SEO Strategies For 2018 [With Case Studies]

This article was published in Kaiserthesage.com and written by Jason Acidre. In this article you can identify the effective SEO strategies that works for businesses in 2018. The best part is that all the strategies are supported by case studies. I’m sure you don’t want to keep reading articles without taking action.

[Case Study] How We Ranked #1 For A High Volume Keyword in Under 3 Months

This article was published in Moz Blog by  Dmitry Dragilev. An outstanding content that provides transparency on the process they used in ranking number one for a high volume keyword in less than 3 months. Although it has similarities with the Skyscraper method introduced by Brian Dean, some of the tips shared on this article is simply fantastic. However, it doesn’t mean you can achieve the same success they did. This is because it depends on your niche and the level of competition.

Social Media Marketing

Social Media Marketing is a marketing effort to gain traffic and increase brand awareness through social media sites. As each social media network differs in terms of social actions it requires the right social media marketing strategy to gain traction. Let’s take a look at some of the best case studies on social media marketing.

What I Learned Spending $3 million on Facebook Ads

This case study was written by Noah Kagan himself in Okdork. In this article, Noah provides key insights on how he spent millions on Facebook Ads and the results obtained. He used Facebook Ads to get email leads that was used to sell his course. This case study is perfect for businesses spending hundreds and thousand dollars on Facebook Ads. You can learn how to use data effectively on getting the best from Facebook Ads.

How Veeroll Sold 122 Subscriptions with $2.5k Spend on Facebook Ads in 2 Weeks

This case study was written by Anja Kicken in Digitalmarketer.com. This case study is one of the best example on how Facebook can be used to generate generate quality B2B leads. Veeroll managed to get 400% profit in comparison the Facebook Ad expenditure. The profit is only for the current subscription and the lifetime value of each customer will worth way more than this. If you have a B2B business and looking to get customers from Facebook, make sure to read this case study.

Sales pipeline grows to $1.45 million in 7 Months on LinkedIn

This case study was written by Melonie Dodara in Top Dog Social Media. This case study is about one of Top Dog Social Media’s client, Lori Carr & Associates. Melonie has helped Lori in dominating LinkedIn by positioning it as a true lead generation engine. In this case study, you can learn how to dominate LinkedIn by creating a powerful profile that talks about client personas.

5 Inspiring Twitter Marketing Case Studies

This article with multiple case studies was written by Susanna Gebauer in Thesocialms.com. In this article, Susanna shares some of the best insights of Twitter marketing and how brands are utilizing Twitter to reach huge audience. You will learn some of the top tips on Twitter Marketing in this article. Make sure to check it out.

30+ Instgram Case Studies: Top Brands, Campaigns, & Examples

This roundup article was published on MediaKix.com. In this article, you will find how some of the top brands approach Instagram marketing. As Instagram marketing is all about influencer marketing, learn how you can copy and reinvent your very own Instagram marketing strategies.

Content Marketing

Content Marketing is straight forward. Every user is searching for information or solution to their problems. Content marketing is a marketing strategy that focused on developing and distributing quality content to attract and retain audience. And the end goal is to convert the audience to paying customers. Instead of just approaching them with a sales pitch, content marketing allow businesses to provide solutions in the form of content to solve their problems. Let’s take a look at some of the best content marketing case studies.

Four Content Marketing Case studies from the Boring Industries

This article was written by David Quilty in Kaleidico.com. Some industries are boring, but even those boring industries has the ability to come up with some of the best content marketing strategies. In this article, you can find out how four different companies from boring industries manage to attract huge amount of traffic with content marketing.

9 Awesome SaaS Content Marketing Case Studies

This article was written by Viva Chan in Digital Media Stream. SaaS or in other words Software As  A Service brands need to use different content marketing approach to attract customers. If you’re working with SaaS companies or brands this article is for you. In this article, you can find case studies of some of the top SaaS companies like SalesForce, HubSpot, Moz, Kissmetrics and many more.

8 Outstanding Content Marketing Case Studies

This article was written by Susanna in Thesocialms.com. As many companies still having lot of misconceptions in content marketing, lot of brands are enjoying the benefits of it. In this article, you can discover how some of the best companies utilized content marketing to achieve their marketing goals. Make sure to check them out and learn how you can incorporate these content marketing strategies to your business.

These are some of the top digital marketing case studies that you should read in 2018. If there are other case studies that you’ve found interesting, please do share with me by commenting below.

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