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Seo Blog | The Latest Seo, Sem & Digital News & Id Blog
pureseo.co.nz
Get insights, updates & news on Pure SEO + digital marketing from our monthly blogs.Â
2019-11-18 21:39
Researching, writing, and publishing a scholarly article is already challenging enough. Often, you are distilling years of hard work and research into a single article that will be subject t… Read More
2019-10-16 19:49
Pure SEO recently partnered with Polish SEO organisation Whites Agency to create a comprehensive SEO analysis of New Zealand’s competitive online clothing market.
The study utilises B… Read More
2019-08-02 02:24
Instagram recently started testing “private like counts” – a feature that hides the number of likes a post has on users’ news feeds. The social media giant is current… Read More
2019-07-30 21:03
Have you participated in the FaceApp Challenge yet? The
viral social media phenomenon, in which people post selfies filtered through
new photo app FaceApp to make them appear 50 years older… Read More
2019-07-26 01:29
The time has finally come for Google to give in to its users – over the next few months, we’re going to start seeing an increase in the amount of control we have over the kinds o… Read More
2019-07-25 22:38
Is Google biased against websites with certain political leanings? This was just one of the central questions put to Karan Bhatia, Google Vice President for Government Affairs & Public P… Read More
2019-07-16 21:35
The views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author’s employer, organisation, committee or other group or individual… Read More
2019-07-16 01:47
More people are using smart speakers than ever before. Amazon’s Alexa, Google’s Assistant, and Apple’s Siri all offer smart home devices that respond to voice command. They… Read More
2019-07-16 01:16
A few months ago, Google made it possible for users to create customised short names and short URLs specifically for their Google My Business listings. This feature came with a lot of praise… Read More
2019-07-12 01:18
SEO experts Ian Lurie and Rand Fishkin recently stopped by the Wizards of the Coast Seattle office to talk about D&D, and how the game has influenced their digital marketing careers.
No… Read More
2019-07-12 00:42
Over the past few years, the internet has seen the rise of a particular breed of social media user – the “influencer”. And digital marketing pros, as they do, were quick to… Read More
2019-07-11 20:44
Google announced early this month that they will be discontinuing their unofficial support of noindex directives within robots.txt files. As of 1 September 2019, publishers who are currently… Read More
2019-07-04 05:18
Updates to how user posts are ranked and new tools to help pages drive leads should make for a noticeably different LinkedIn experience in the back half of 2019. The business-oriented social… Read More
2019-07-03 04:23
In an age where it’s almost second nature to flaunt our successes on Twitter, Facebook, Instagram and LinkedIn, it’s easy to forget that running a business (or five or more) also… Read More
2019-06-25 03:00
A pervasive problem with Google My Business listings on Google Maps has received a fresh wave of media scrutiny after an expose in the Wall Street Journal. The issue? Scammers are flooding G… Read More
2019-06-18 20:46
Google’s most recent broad core algorithm update finished its five day roll-out period on the 8th of June, Search Liaison Danny Sullivan has confirmed. Sullivan also put the SEO world… Read More
2019-06-12 02:04
Google has been casting a judicious eye over all of its programs. Assistant, Ads and Analytics have all seen user-oriented updates aimed at striking the balance for both corporation and indi… Read More
2019-06-11 20:58
The perfect SEO strategy isn’t easy to design. To begin with, every business is different, and every business’ website is different. This means there simply isn’t a one-siz… Read More
2019-06-10 21:04
Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt that damaged their marketing reputation. The incident has brought a renewed focus… Read More
2019-06-07 03:30
YouTube
has announced that they will be displaying abbreviated public
subscriber counts across
the platform, effective August 2019.
This change will create some consistency across subscriber… Read More
2019-06-05 21:56
Adding schema markup to your website is a powerful tool in your SEO toolbox. It’s a helpful method for giving users and search engines precise and succinct information about yourself a… Read More
2019-06-05 19:42
After a year in hiatus, the David Awards are back for 2019. This announcement couldn’t be met with more joy around the Pure SEO office. As a business that knows what it’s like to… Read More
2019-05-22 22:27
One person in every one-hundred in Aotearoa is homeless, and about eight hundred of them are sleeping rough on the streets of Auckland every night. The homeless population is one of the most… Read More
2019-05-22 04:43
‘There is nothing more magical than food’ was the opening statement that began the ‘Entrees’ panel discussion at this year’s Auckland Writers Festival. Celebrit… Read More
2019-05-21 21:32
The power of 360-degree footage is coming back to New Zealand streets this year, with Google Street View cars touring both the North and South Island to update their footage for Street View… Read More
2019-05-21 01:07
Jill Abramson, appearing at this year’s Auckland Writers Festival, shed some light on the role the internet has played in legacy media and the impact it’s had on journalism. Answ… Read More
2019-05-20 05:04
Google has not been short on exciting announcements at this year’s Google Marketing Live event. The search engine giant has dropped major news about advances in video products. The int… Read More
2019-05-17 03:43
In the latest news from Google Marketing Live 2019 in San Francisco, big changes are coming to the Google Shopping platform.
In case you’re unaware, Google has spent a long time on top… Read More
2019-05-17 02:56
Google continues to astound us with new and innovative products being announced at this year’s Google Marketing Live event. Earlier today, a talk with Clay Bavor, Google’s Vice P… Read More
2019-05-17 00:19
The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marke… Read More
2019-05-17 00:19
The world has been and always will be a place filled with incredible and exciting people with endless different backgrounds and perspectives, and some people might say that the digital marke… Read More
2019-05-15 04:44
Google has unveiled a number of new advertising products at this year’s Google Marketing Live event. Among them was the announcement of the new Discovery Ads format. Brad Bender, Produ… Read More
2019-05-15 02:52
Google Marketing Live is looking like quite an event this year, and one of the biggest announcements that came out of it was that Google Ads are getting a new addition to the family –… Read More
2019-05-14 23:47
Google Marketing Live is an annual event hosted by the search engine giant, currently being held in San Francisco, California on the 14th and 15th of May (PDT). This year, the two-day event… Read More
2019-05-13 23:30
What was once an all-or-nothing approach to data collection for Google’s users is finally getting a little middle ground.
Google has announced that users can now set their profiles to… Read More
2019-05-13 03:57
British online fashion and cosmetic retailer ASOS has paid the price for poor search engine performance, recording an 87% drop in their 6-month sails to February 28 from the same period a ye… Read More
2019-05-01 03:44
From today onwards, the way New Zealanders access their favourite news outlet online will differ drastically. This comes with the launch of NZ Herald’s new digital subscription feature… Read More
2019-04-30 23:33
As part of a larger push toward greater data collection, personalisation through AI, and automation, Bing Ads has officially rebranded to become Microsoft Advertising. The rebrand marks the… Read More
2019-04-15 04:17
On Friday the 5th of April, pages and sites all over the show were reportedly dropping off the face of Google Search Console. The next day, Google reported having fixed this de-indexing issu… Read More
2019-04-12 02:23
Early this month Pure SEO founder and CEO, Richard Conway, had the opportunity to speak with Radio New Zealand about SEO and the release of his new book, ‘How to Get to the Top of Goog… Read More
2019-04-12 01:28
Yesterday Facebook announced and globally rolled out “Click-Gap” a new signal in its News Feed algorithm to fight the spread of ‘fake news’ on its platform. What imme… Read More
2019-04-10 01:18
Google updates are coming hard and fast this month, and they’re not about to slow down on the mobile front. The search engine giant has announced that it’s rolling out “ric… Read More
2019-04-09 03:59
Politics is a battlefield increasingly being fought online. As more and more of the digital world embraces SEO and SEM, political campaigners are getting more keen to get in on the action. C… Read More
2019-04-02 20:00
SEO NZ wide is in for another big change. Google has been in the process of creating a new version of Search Console that will eventually replace the old one. Now, after implementing another… Read More
2019-04-01 21:41
So, you think you need an SEO Provider? Someone who knows all the ins and outs of Google to get your website to the top of the page? You aren’t alone. Search engine optimisation is a h… Read More
2019-04-01 01:54
Pure SEO will be hosting a WPEngine sponsored WordPress Meet-up on Thursday, 9th May 2019 at GridAKL. This workshop is for anyone wanting to learn more about WordPress SEO – whether th… Read More
2019-04-01 01:47
Since the establishment of Google in 1998, the search engine market has been dominated by the well-known tech giant. We use the word “Google” as a verb nowadays because it has be… Read More
2019-03-28 21:41
It has recently come to light in the SEO community that Google has rid themselves of the documentation around the “rel=next/prev” tag. In fact, according to Senior Webmaster Tren… Read More
2019-03-27 01:48
Apple’s March 2019 keynote has come and gone, and with it came a slew of exciting new software announcements from the tech giant!
The keynote covered major advancements across a number… Read More
2019-03-25 23:17
Google Ads is doing away with the average position metric. Announced in late February, the move has startled search engine marketers across New Zealand, but Google Ads are fortunately replac… Read More
2019-03-18 20:26
[See image gallery at www.pureseo.co.nz]
An annual tradition in the Pure SEO office has come around again. Each year, one day in February while summer is still in full force, our entire Au… Read More
2019-03-15 00:48
Google has confirmed a new algorithm update recently, named Florida 2, and it’s been making waves in the world of search engine optimisation ever since Danny Sullivan confirmed it to b… Read More
2019-03-12 04:01
At Pure SEO, we are proud to be a centre of learning and growth for both our clients and our team, and we place a huge emphasis on evolving to match the constant movement of the digital medi… Read More
2019-03-11 03:00
Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020. About 30% will be completed witho… Read More
2019-03-05 02:31
According to SEO industry heavyweight, Moz, the update to their widely used Domain Authority metric is finally rolling out this week.
Domain Authority (DA) is a search engine ranking metric… Read More
2019-03-04 19:47
Google rewards websites that load quickly with higher rankings in the organic search results, because it knows that these websites provide a good user experience. Speeding up your website lo… Read More
2019-03-04 02:48
Google has recently announced that they have added “domain properties” to their Google Search Console, for the purpose of viewing and verifying Google Search data from a website… Read More
2019-02-26 20:06
User Experience design, more commonly known as UX Design, is the process of designing products that provide meaningful and relevant experiences to users, with a focus on usability, acce… Read More
2019-02-25 22:49
The news broke last week that Google Search Console has begun sending new notifications upon noticing a ‘substantial’ dip in a website’s ranking or traffic.
According… Read More
2019-02-19 01:35
Google My Business is one of the best tools for appearing in local search results.
Today I’m going to share with you three methods for optimising your listing so that you can ga… Read More
2019-02-14 00:53
If you’re seeking a clear and authoritative guidebook to SEO, check out Pure SEO founder Richard Conway’s new book, How to Get to the Top of Google Search: A Practical SEO Guide… Read More
2019-02-12 20:36
LinkedIn sure isn’t the first thing that comes to mind when people say ‘social media platform’ but it is definitely not one to be overlooked. Forget Facebook advertising &n&hell…Read More
2019-02-12 20:01
The dust is still settling from last week’s YoastCon – an interactive conference held in the Netherlands by SEO industry leader Yoast, known for their widely used WordPress plug… Read More
2019-02-11 20:46
Not all SEO providers are created equal. There are some easy steps to identify if you are talking with a quality SEO agency:
Does the SEO provider you are talking with rank themselves, not f… Read More
2019-02-03 22:23
Is something as simple as a sitemap standing between you and SEO super-stardom? We all know that there are several elements to search engine optimisation, and there’s no undervaluing t… Read More
2019-01-22 00:58
The Google Webmaster blog has recently released a list of tips for how you can succeed in Google News this year, which includes best practices and general advice. In this post, we will break… Read More
2019-01-21 03:00
Search engine optimisation is constantly reacting to the daily updates Google makes to its search engine ranking algorithm. Most of these updates are minor and go unnoticed but some, like th… Read More
2019-01-08 03:31
What did 2018 look like for New Zealand, from the perspective of Google? In other words, what were we, as a nation, looking for? The results are in on Google Trends – and they may surp… Read More
2019-01-08 02:42
Given that Google ranks the 644 million websites out there based on hundreds of ranking factors, it can be easy to feel a little intimidated by the idea of wading and trying to find ways to… Read More
2019-01-08 02:42
Given that Google ranks the 644 million websites out there based on hundreds of ranking factors, it can be easy to feel a little intimidated by the idea of wading and trying to find ways to… Read More
2018-12-12 02:32
Late last week Google announced its new free, open-source plug-in for WordPress, Site Kit. The plug-in helps webmasters manage their site by rolling a number of Google-powered insights… Read More
2018-12-11 06:35
The post SEO & Content Manager appeared first on Pure SEO Read More
2018-12-11 06:32
The post Account Manager appeared first on Pure SEO Read More
2018-12-11 04:16
This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as we… Read More
2018-12-05 19:42
Google has announced its intention to allow users to comment on specific search results, directly on the Search Engine Results Page. At this stage, the comment system can only be used on res… Read More
2018-11-27 03:30
They say that Meghan Markle and Prince Harry’s recent tour of New Zealand cost the taxpayer one million dollars.
Was it money well spent? While it may not be that much relative to the… Read More
2018-11-26 03:30
Lauded SEO toolset developer Moz has released their 2018 Local Search Ranking Factors Survey, and have illuminated where recent growth has been most distinct. Local search as a whole continu… Read More
2018-11-20 03:30
With Black Friday and Cyber Monday behind us, the holiday period is well and truly here. So what does your holiday SEO look like?
Consider that, for some businesses, this means that means th… Read More
2018-11-15 09:33
The post Google Ads Specialist – SEM Jobs and Careers appeared first on Pure SEO Read More
2018-11-14 21:24
The post Copywriter appeared first on Pure SEO Read More
2018-11-13 03:40
Managing your AdWords dollars can be a chore, but is a crucial part of search engine marketing. Often, we are seeing retailers run out of AdSpend before, or during, peak revenue period… Read More
2018-11-05 03:30
The Holiday season is slowly creeping in, with only a little over a month before Christmas. And while your physical store or office may be gearing up for the holidays, is your website prepar… Read More
2018-10-28 23:23
The SEO game changes constantly. Between Google ranking algorithms (and upcoming search engine contenders like DuckDuckGo) it can be a challenge to keep on top. So what will search engine op… Read More
2018-10-26 03:11
Trying to explain why SEO is worth it can be hard, and those of us who need to do this on a regular basis come across the same doubts and hesitations time and again: it’s too err… Read More
2018-10-15 23:57
Google may not be the only engine in SEO forever – as of Monday 8th October, DuckDuckGo hit a record 30 million daily direct searches.
While this pales in comparison to the Google&rsqu&hell…Read More
2018-10-11 23:50
Google announced at the start of this week it’s intentions to begin the process of sunsetting the consumer version of the companies social media platform, Google+. According to t… Read More
2018-10-09 01:29
These days, every skill you possess can increase your market value. Who doesn’t like a good side hustle that will potentially help you earn a few more dollars every week?
If you… Read More
2018-10-02 02:51
Here at Pure SEO, we know better than most how fast search engine optimization is changing. It doesn’t matter how long you’ve been in the game – the rules are constantly sh… Read More
2018-09-25 06:11
Voice search continues to be a hot topic in SEO. As per comScore’s predictions, 50% of all searches will be conducted via voice functionality by 2020 – and even more will be… Read More
2018-09-12 00:42
These days, SEO is changing and growing faster than ever, and our strategies for optimization have to change too. Rather than reverse engineering content that ranks by dissecting Google&rsqu&hell…Read More
2018-09-10 03:48
Google has begun a campaign to organize online information for the scientific community, launching Google Dataset Search, a search engine that allows scientists, journalists, academics and t… Read More
2018-09-05 23:29
Last week was a cornerstone event in the world of Google. The Annual Auckland Google Partners Summit – known previously as the Google Masterclass – was held on Friday 31st of Aug… Read More
2018-09-03 02:36
Pure SEO has been nominated for the Westpac People Choice Awards for 2018! We’d like to say a quick thank you to all the wonderful support which we have received from clients and peopl… Read More
2018-09-02 23:46
Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you thr… Read More
2018-08-31 04:19
At Apple’s Worldwide Developers’ Conference this past Monday, as well as the usual list of upgrades coming in areas like augmented reality software and animojis, the technol… Read More
2018-08-28 23:00
Video content is an often overlooked but potentially very powerful tool in the world of SEO. But a new report published by RankRanger has found that having a highly ranked video w… Read More
2018-08-24 04:31
Duck-duck-go… If you haven’t heard of it yet, you may think that it’s some sort of weird variation of the duck-duck-goose game, but it’s not. DuckDuckGo is a search… Read More
2018-08-21 22:00
In today’s blog, were taking a step away from search engine optimisation and looking into Google’s new transparency measures.
Google has decided to build in more transp… Read More
2018-08-19 23:22
As the next move in a series of changes to update the way in which people interact with search results, Google has rolled out a brand new type of featured snippet that gives searchers the op… Read More
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