How Keyword Planner assists mobile searches? Going through some of the facts

• Smartphones and gadgets – almost half of the queries are retrieved from the “ in-house store”  : If keyword tools are used as a “search analyzer”, then the words which are possessed with higher traffic would be displayed. But, now the search traffic of all the broad-matched keywords is broken down into levels, such as their traffic in PCs or smartphones or tablets. Of course, the results displayed would only be near closer to the percentages, mentioned in reports like RKG’s Digital marketing reports. It would be better, if you choose these as the “criteria percentages” to determine the search volume, for computers, it is almost 67% of PCs, almost 26% of smartphones and 6% from tablets.

• Determining the keyword set – some would appear in computers and others in Smart Phones  : If you have analyzed the whole “Google traffic graph”, you may find keywords which are used in computers and not in smart phones; the reversed version can also happen. For instance, terms like flash games would not be searched in the Google by the smartphone users. The services which work best for their device or gadget would only be searched by the online visitors; this is the real fact.. Another example is the GPS based services; if you want to find the nearest Domino’s pizzas or Starbucks, you would eventually find out the directions through smartphone apps. Hence, it is difficult to determine the common set of keywords which would be used by both the PCs and the gadgets like smartphones and tablets.

• Local intent: the favorite “Google searches” of the smartphone users : Do you ever use your computers for finding your nearest store or location? Well, of course, if you are not left with an alternative like a smartphone; it is likely that you would use the computers for local intent searches. People always try to find out the things which are near to them on smart phones, whereas computers are used to find out some  worldly facts or places near the equator (for example). With the help of Keyword Planner, it is easy to track out these “keyword patterns” which would help in mapping the real “keywords” for your website.

• E-shopping – another favorite team for the “shopping lovers”: A few years back, the PCs were used for internet shopping purposes, but when mobiles entered the “ SEO optimization phase”; all the big ticket items were being “shopped” in smart phones and tablets. All these updates or changes are being showcased in the KeyWord Planner. So what should you do? The contents which are optimized by you should be available on multiple screens.  All the transactions are being carried out on all the mobile screens.