Web-based marketing research studies are changing the role marketing research will play in future businesses. The Internet marketing is changing the landscape of business in many ways. One of those ways is in marketing research. Internet Marketing research is an essential tool for businesses to gain vital information on which to base sometimes critical business decisions. One complaint with traditional marketing research is that the value of the information often isn't worth what the research cost. Another complaint, particularly in industries with short product life cycles, such as high tech industries, is that the research process takes too long. Often research results are not available until it is too late for them to be useful. Obsolete before they exist.

Web-based surveys have many advantages over traditional methods.

It is fast: With a Web-based survey, the questionnaire is posted on a secure Web site. Respondents are generated either from on other Web sites or personal e-mail invitation. Respondents drop by the survey site whenever they want to and send in their surveys.

It is cheaper: Generally speaking, this data collection cost is the most expensive part of any study: With Web-based marketing research, this cost is often reduced to zero.

Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and cheaper by several magnitudes. Used properly, Web-based market research will, in the near future, vastly increase the amount of customer feedback on which managers in all industries base critical business decisions