Digital Marketing Importance for Startups

When a seed is sown into the ground, it will not grow immediately, it needs an appropriate amount of soil nutrients, sunlight, moisture and many other factors too but these are the important ones. Startups are like these seeds, they also need good marketing for establishing your brand in the market. If you are aspiring to make your root strong in the market, then you must have to think about digital marketing. For that first, you need to know,

What is digital marketing?

Digital Marketing refers to advertising, branding performs through online channels such as search engines, websites, social media, email, and mobile apps. Digital marketing nurtures your business and soon your new business starts blossoming and spreads the fragrance of success in your life.

Here I am advising you some significant digital marketing strategies to grow your business-

1. Social Media

Social media is a central part of the digital world. 99% of the customers are active on social sites. How will you take a benefit of this situation? The answer is simple, by performing social media marketing for your business. In the social media marketing, you can choose a different social platform, according to your target audience. First, you have to decide who will be your target audience and it depends on your product or service. For example, if your product is sports shoes, then your target audience must be teenagers and mid-age.

So, you can choose Facebook, Instagram or YouTube as your social platform. Targeting the right audience will give you genuine customers and it will help to generate leads. You can create engaging content for your post so that it will reach up to maximum customers. You can use images, videos, and animated gifs.

Following are the Benefits-

• It increases your traffic on the website
• Build a trustful relationship with customers
• Lead generation
• Increase in sales

2. Search Engine Optimization

Even though you have your business website and it is cool and interestingly designed but how you will show it to the audience when the other 100 of websites which has the similar services or products.

How will you stand up in the queue of those 100 websites?

How will you rank on the first page of Google in such a crowd?

Search Engine Optimization plays a crucial role at such times.

For ranking, you can perform search engine optimization. SEO incorporates websites optimization, pages optimization and content optimization and Link building.

Benefits of SEO

• Increase traffic
• Increase Page Rank
• Increase visitors

3. Pay Per Click

You know better than your service or product has potential, but how people will know about it? They will know about it by visiting your website right,

Being as starts ups, it’s not possible to rank website immediately so, then how will people visit? When startups want immediate results, they can go for Pay per click. You can create advertisement campaign and you can easily display your ads on the internet. You can decide target audience, keywords, budgets and many more things which are controllable to you.

Benefits of PPC-

• Instant Results
• Analytics which you can see through it helps to plan other strategies
• You reach to the right customers
• You can take decision according to the budgets

4. Email Marketing-

There are numerous marketing tactics are available, but no replacement still found in email marketing. Email marketing has a Remarkable ROI as per research of marketers. How much marketing is important the same way connection with customers is also important. Once you have done after some time period customer doesn’t remember your product or service anymore, that’s why a consistent connection with the customer is important.

Email bridges the gap between you and customers. This is the best way to remind customers about your services on right time. Write unique catchy titles and relevant email content. Write your message short, simple and clear user points for ease of understanding. Write about your niche or features of your service or products.

Conclusion-

I hope, for startups, this blog will give you a brief idea about digital marketing. In this digital era if you want to survive you don’t have another option than digital marketing. It is one of the best ways to nurture your business. Digital marketing is a cost-effective technique gives results and it is perfectly suitable for any starts up.

You can module your creativity at a new level and enrich your strategy. Being a starts up you will easily stand up in the market through digital marketing. It will help you to climb higher in the competition. It will support your business to grow in an effective way.

Prajakta Sarwade

Digital Marketing Services

What is Digital Marketing?

Search Engine Optimization Services ( SEO )

Email Marketing- A powerful way of marketing

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