Marketing sector uses different strategies to connect with the target audience. The Marketing objectives are the promotion of services or product, brand awareness, trust building, and conversions.

Mostly a marketing strategy consists SEO, Social Media, Pay per click, emails, bulk SMS etc.  All these are very important things in marketing each of them has their role to increase online business.

Change is the process of nature yes, it also applies to the business and marketing.
Today a new form of marketing is capturing the maximum area of marketing strategy that is Influence Marketing.

What is Influence Marketing?

Influence Marketing is the

I will give you answer of this question but before that just listen one incident happened with me, I want to share that incident with you all here, you will get a slight idea about what I am going to discuss today. That incident was like Me and my friend went to mall for shopping and she saw a shop suddenly she said with excitement,” let’s go in that shop I wanted to buy the same bag  which sonam kapoor uses and I know that it is available here for sure “,  I asked her how you know that which brand sonam kapoor uses she said with confidence, ”yesterday I saw one post of sonam kapoor and that bag looked gorgeous in that photo and she said “The more I use this bag, the more I love it”. It looked awesome so, I thought I should buy it” what you say, I just replied, “why not sure.”

such incidents you have seen many times right, but some readers thinking why I narrated this incident here,

give a stress to your brain folks, now you might be getting an idea that which effective way of marketing  I am talking about and even don’t worry if it’s still not clear to you leisurely I am going to explain. So let’s directly dive into the discussion.

Today I am going to discuss influence Marketing.

Yeah, you can say 2018 is going to be influence marketing year. Approximately 80-85% marketers now prefer influence marketing rather than any other marketing strategy because it is the booming factor for marketing.

Let’s see what is influence marketing?

Influence marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around this Influencer and millions of people admire those influencers. Influence marketing has the ability to influence people without irritating them. It is a most profitable skill you can learn for faster growth of your business.

In above incident of that bug, the company applied the same tactic. they used sonam kapoor as an influencer because she is a famous celebrity and Bollywood industry looks at her as the fashion icon and what she posted that post reached to millions of people and they started talking about that product and brand awareness is took placed.

 Now let’s know what influencer can do

1. They can talk about features of your product or service in public
2. Creating unique and creative content and posting it on social media accounts which contain millions of followers
3. They can write a blog on your product or they can give a link to your website in their own blog post or they can invite you as the guest blogger
4. They can like, comment on your post most important they can even share your post so people will see and audience also shares your post and in such way your product go viral.

There is also paid influence marketing. You just have to aware about who is the right influencer and can target the right audience for you. And you can pay them for doing above mentioned some tasks.

Sometimes you may have Influence of your Family, Friends and most of the time Celebrity.

Celebrity Endorsements is also a part of influence marketing.

Basically, influencer talks about your product, services. Post it on a different social media platform that is on personal social accounts and they have millions of genuine followers, this one post is like a boost for that particular product. for example, Have you seen a famous advertisement of  navratna tel by  Amitabh Bachchan after displaying this add on TV approximately 80-90% people start buying it thinking that maybe amitabh Bachachan uses this oil so this must be a good product and easily audience influenced by Amitabh bachachan . This is the power of influence marketing.

Influencer also helps in the consumer decision-making process means people confused most of the time from where to buy and they do online research. But if influencer suggesting something then people will surely get influenced and buy that product without much thinking. Indirectly audience influenced by the Influencer and makes a decision to buy that product.

Influence marketing is one of an authentic way of marketing. Because influencer is doing indirectly marketing because they may be like your service or they have interest in your product. So whatever they are going to promote all that is authentic.

If you are  startup company in the market and you definitely require a long time period to stand strong in these competitive circumstances.

Influence marketing is one of good option available for you. One of the biggest advantages of influence marketing is without doing direct promotion they influenced people in a different way, even audience also doesn’t get to know that it is part of marketing tactics. Because, most of the audience consider it’s their influencer suggesting means it is best for me so it indirectly performs marketing.

Once you know enough about influence marketing now

let’s discuss with How it is used for growth of a business.

1.Instant Brand Awareness

• If you are startup company then you require a long time to make a brand in the market. You require well planning and consistent efforts on your marketing strategies.
• If any of influencer talks about your brand then it will create the strong impact on people mind and because of that influencer suggestion your brand get the unique identity in the market, people start talking about your brand and in results your brand get famous within the short time span.

For example, if you are started new Hotel and if famous celebrity visits your Hotel and talks about your food services, hospitality services and ambiance of the hotel and many other good things about your hotels and post photos on social media. Their followers see that influencer visit this xyz hotel and they search about it or see the website and then most of the people visits that hotel and in this way, you can increase the conversions easily with instant brand awareness.

2.Improves Search Engine Optimization

If your influencer is also a blogger then you can say them to talk something about your product on their own blog. You can request to write blogs on your product or services. Because they are an influencer and they have a huge crowd of reader who reads daily blogs on their websites. So they have high page rank and it means they have good traffic so you can generate strong link building from it. You can request them to give your link on that post so the audience will visit your website by clicking through that link and it will give you a good traffic and it will give you good page rank and your SEO will surely improve. They produce creative optimized content which will help in ranking in Google search engine it gets crawled and indexed because of the use keywords. And improves your SEO

3.The product will Go Viral

You will have to take consistent efforts on increasing your followers and it surely takes time but Influencer will produce Creative and quality content for your product and it will post on their own personal different social accounts.

 it will get shared by many peoples who are genuine followers of that influencer and people starts sharing your product video or any content and you can go viral and suddenly shin in the market, people start following you.

4.Increase in the company revenue

When influencer post something about your product and it will like by many of their fans and get shared so one objective completes i.e brand awareness. When they mention your link on their blog post you can get more clicks and traffic of your website increases so you get strong backlinking. SEO improves.

When they talk or write about your product or service in the creative and positive way it impacts strongly because most of the audience believes in words of mouth. And they think if influencer suggesting means this is worth of buying. In this way, influencer helps to make decisions to buy and increase conversion rates and in results company’s revenue starts increasing.

Conclusion:

Influence marketing is one of the best options for 2018 marketing strategy because it is one kind of natural marketing. Choose correct influencer and with help of them, you can quickly build trust within the short time span. An influencer has genuine followers and they help you to reach your product to the relevant audience and that’s why chances of sales increases. People will get influenced by influencer and it will help to take a decision of buying the products and hence it will help to increase the revenue of the company. Influence marketing has the ability to fulfill or completes all the objective of marketing it will work on branding, trust building, conversion. In this way, it is one of an effective way of marketing

-Prajakta Sarwade

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