When you are trying to promote your products, services or brands through Digital medium, you cannot ignore SEO. It will provide your website better visibility and help you to beat competition. Better visibility accounts for higher traffic inflow and ultimately increased conversions. The goal of any marketing strategy is to improve ROI. Since SEO helps to do so, it has to be an integral part of your Digital Marketing strategies.

Infact the recent trends of SEO are going to influence your digital marketing approaches more. To ensure that you can invest in the best SEO efforts, we have listed a few of them.

SEO trends 2018 that will impact your digital marketing strategy

Google’s mobile first indexing

Website owners now have to adjust with Google’s mobile-first algorithms. Since the update rolled out, SEO practitioners have to prioritize mobile websites as it will be reviewed first. If the mobile version of your website does not include the same content as your desktop, you will suffer from this change.

Engaging videos

Videos can create maximum engagement among all other types of content. It is not a new philosophy, but now faster internet connections, Smartphones and social media platforms all these contribute together to make videos more popular. As online videos have emerged as an extremely powerful form of content, using it on your site will definitely help in overall SEO strategy.

Voice search services

Virtual assistants and Voice Search Services like:

• Google Assistant
• Siri
• Alexa

All these have gained mileage as users find it more convenient to speak with an assistant than type texts. However, these devices make recommendations according to the organic search results. Unlike normal searches, voice searches use conversational phrasing. If you optimize your keywords likewise getting recommendation from these devices will be easier.

Structured snippets

It is of utmost importance for Google to deliver as much information as possible to the searchers and that too in the shortest time possible. So, they have increased their focus on structured snippets that will help people with the information they are looking for even before they visit any website. If you have top ranked content for high volume keywords it can be the featured snippet also. You may deliver information to users without them visiting your site.

Optimizing for social media searches

Nowadays, people just go to their social media channels to find out what they are looking for. Therefore, companies need to work on their search engine optimization. And along with the traditional search engines they need to consider the social search engines as well.

Good quality content

The age long believe of SEO to produce maximum number of content to enjoy good ranking in the search results no longer holds true. You have to come up with high quality content and have to promote it rigorously. By content we mean videos and graphics as well. Also try to keep the content shared by the visitors.

There are several digital marketing agencies that can inform you about the latest trends in SEO and how you need to work your digital strategies accordingly to reap maximum benefits.

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