The new entrant in advertising
Advertising is commonly known as a method to spread the word of a new product or penetrate an existing brand in the mind of customers. With the advent of Social Media, young as well as the old generation have found an appropriate medium to stay connected with each other. As a part of such technological revolution, a brand that has emerged and grown immensely in the world of Social Media is, Facebook.
Over the time, as Facebook gained its more popularity, it realised its potential for online advertising. The company focused on providing user specific target options for advertisers, e.g. language based or geographic targeting advertisements, that gave the authority to advertisers to create and manage their own ads.
Today, with over 2.5 million advertisers, Facebook is one of the largest online marketplaces with 75% businesses willing to pay and promote their posts on the social networking giant.
The wide reach of Facebook in UK
With social media leaving its imprint across the globe, Social Media marketing in Bromsgrove, Worcestershire, Nottingham and several cities in UK has created a significant platform for businesses to market their product on the digital platform. It is estimated; in 2016 more than half of the UK population will be active on Social Media on a regular basis. Additionally, it is estimated that;
• 33.2 million users once a month will log on to social media
• 89.9% social network users will be on Facebook this year
• By 2020, it is estimated that the number will increase to 35.4 million (source http://www.emarketer.com/)
Why advertise your brand on Facebook?
Target the right audience
Over 1.4 billion users engaged on Facebook across the globe and over 900 million visits per day, advertising through Facebook lets you target audiences depending on location, age, interest and a variety of other criteria.
People stay active on Social Media for a long period of time
An average user spends about 28% of the time staying active on social media. Every minute, there are about 4.1 million posts which are liked, shared, commented on and new status updates are uploaded on Facebook, making it one of the largest platform for advertisers to explore and communicate their brand.
Reducing importance of Organic Reach
A typical business page created on Facebook reaches only 0.5% of your audience. Facebook has reduced the visibility of business pages and that has been bothering business owners everywhere. Hence it becomes essential to use Facebook Ads if you want your product to reach and be discovered by consumers.
Increase the reach of your promoted content
If you want to increase your online presence in the market, creating a website is a must. Once a website is created, you would want your customers to know about it. Hence, to promote your website, you would require your website’s content on several Social Media Platforms. This is where Facebook ads can play a crucial role. By using Facebook ads, you can promote your content to a wider customer base and share it with a wider audience with the help of Facebook Ads.
When big brands made it bigger through Facebook advertising
Coca-Cola: Coca-Cola has over 90 million fans on Facebook. There are about 4500 interactions every day and over 40,000 during Super Bowl.
Mc Donald’s: Mc Donald’s has over 55 million followers and most of the followers are from outside the U.S.A
Red Bull: Red Bull’s Facebook page communicates everything else except the brand. It does not focus on the cans images, instead it focuses on extreme sports videos which transfer to their YouTube page which has around 1 billion views.
Samsung Mobile: With over 40 million fans, Samsung mobile leaves Motorola (8 million), HTC (5.5 million) and LG (2.5 million) far behind. Samsung’s biggest competitor Apple does not have a Facebook page as it relies on the media to spread the word on the latest on Apple. (source: http://blog.sumall.com/journal/7-facebook-statistics-successful-global-brands.html)
Things to remember before creating a Facebook advertisement
Target the right audience
Facebook ads will not fetch you the desired results unless it is targeted to the right set of audience. The ads can be targeted on the basis of:
• Location
• Age
• Gender
• Interests
• Connections
• Relationship Status
• Languages
• Education
• Workplaces
Target a broad category
Facebook ads give you an option with a wide range of categories that include gardening, consumer electronics, horror movies and a lot more. Broad categories are an essential medium to pick the right set of audience, however, the benefit of a broad category is quite insignificant and hence many advertisers avoid it.
Target the exact interest area
To target according to the prescribed interests allows you to search users based on the users likes, interests, the pages they like and the apps the users use. Advertisers rely on this category as it brings them a significant amount of ROI.
Attract consumer’s attention with images
An image is a deciding factor for a customer to read and view your ad, without an attractive and an informative image, you won’t get the desired clicks. Ensure you do not misuse any Google images and use a logo only if you have the patent for the same.
Author Bio:
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in Mumbai that provides the best search optimisation services, web design services and social media management services to full-service marketing firms as well as end clients.
