There’s a ton of speculation on the subject of Brand building, specifically in regards to when is the best time to start. Of course, there’s the cliche “the best time is now.” That’s not exactly wrong, but it could be misleading, there are in fact several occasions in which it’s not the best time to dive into brand creation or redesign. We’re going to up the ante, and tell you that the best time to build your brand is during the summer months, which so be it, happens to be now. Let us tell you why.

The Summer Slowdown  

As we all know, most businesses tend to get quieter over the summer months. The hustle and bustle dies down a little bit, and as temperatures increase you have more time to chill. However, we say ride that heatwave, and get your brand fired up and ready for the Fall. Because remember, once September rolls around, there’s going to be very limited time to design, develop, and market your brand.

Your SEO is Showing

During the year it’s easy to allow your website to take the backseat, while your focus remains on other business relations. However, now is the time to reflect on your website and consider some updates.

Have you been thinking about creating a digital marketing strategy?
Could your brand use some content optimization?
Would you like an SEO audit and traffic analysis report?
Does your design fundamentally speak to your audience?

If you answered yes to any of these questions, you should consider using this time to build your brand.  

Good planning and site personalization takes time. If you want to be well set up against your competitors once things start to get busy again, take advantage of the summer slowdown.

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