Congratulations on taking your career to the next step by launching a new startup! As you start your dream project, you might be excited and nervous all at the same time. You’re ready to put in all the hard work, but want to see results right away. Let us help you make a little headway with our guide to Digital Marketing for startups.
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It’s important for every Business to have an online presence. Why? For starters, to build powerful brand recognition among the consumer group and two, to have a strong brand reputation.
Why digital marketing for startups matters
People take a sip of your brand image online before buying anything from you. According to a survey, 81% of shoppers do research online before buying and 88% of consumers trust online reviews to determine the quality of your service or product.
But taking your business online is beyond having a one-page website, Facebook page and Twitter handle. Though they are important factors for your business, there’s much more you’ll need to establish your startup as a reputable business among competitors. Make a good, no, better first impression by using these 10 digital marketing tricks as you introduce your startup to its target audience.
Purchase several domain names
Getting a domain name is the first step in launching a startup and being ahead of the competition. Most businesses will purchase a single domain name (www.SixBrand.com as an example). Your competition might purchase a similar domain name like 6ixbrand.com and direct this domain name to the original business website. Without purchasing related brand names, your business could be at risk for losing business. Register common domain names similar to your business name to protect the business brand.
Buy as many domain names that relate to your brand name. You never know when extra URLs will come in handy!
Don’t just develop a website; invest in a good one
After you’ve registered a domain name and signed up for a website hosting partner, you’ll need a website to introduce your brand to the world. But this isn’t a tip – you already know you need a website, and a mobile-responsive one at that. Read our FREE eBook on website tactics that drive conversions. Use this guide as your guide to building an astonishing website built to drive conversions and customers.
Invest in proper website design and development for your startup website.
Set up your social media profiles
Choosing which Social Media channel to join might be on the bottom of your to-do list, you know, launching a brand new business and all. As a startup business, your brand name needs to be everywhere! Build a social media presence on every social media channel as possible. That doesn’t mean creating the profiles and not filling them in. Make sure your company’s profile includes all the information a prospective customer will need (short bio, longer description, establish date, location, phone number, email, etc).
Social media engagement on social channels.
Going organic vs. running paid ads
Well, this is a classic debate. Many entrepreneurs prefer organic traffic because it’s free, while others will spend a fortune on different forms of advertising. Your answer will depend on how much funding you have available. If you’re running short on cash, then don’t worry about running ads online. Reach your target audience through quality content related to your business and publishing regularly on your website. Find out how to launch a successful blog on your website with our guide.
If you have a budget for advertisements, we suggest you invest in Google Adwords and Facebook advertising. People like to do their research before making a purchase, and Google Ads can help you connect with your target audience faster with an ad at the top of a results page. Similarly, Facebook has 2 billion monthly active users, which increases your business’ chances of reaching your target audience. Facebook offers an effective dashboard to manage adverts and some powerful tools to target your ads very concisely. You should have a well-defined audience, demographics, geography and psychographics to go along with it.
Social media marketing for startups
Build a valuable network
Talk to people who can help you promote your business online. Cross promotion, influencer marketing, and brand shout-outs are trendy ways to capture attention. Find businesses that are aligned with what you do. If you sell party favours, ask an interior designer or cake designer to post about your business. It will help you gain traction with their established audience. Reach out to local influencers who can help boost your value among locals.
Once you build an online fan base, engage with them regularly. Make sure that your message turn around time on every social media platform is “100%” and “Very Responsive”. This indicates that you value your customers and offers the best purchase experience.
networking with influencers
Having this much on your plate when you begin a startup business is enough. For at least the first year, we recommend you keep your online marketing efforts strong on fewer channels. Digital marketing for startups should begin with an established presence that will evolve into mobile apps and video campaigns. For now, focus your efforts on building engagement and posting as much as you can.
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