2022-12-07 03:31
The very first internet advert was an AT&T banner that appeared on the website of Hotwired magazine in 1994. They ran the $30,000 ad for three months, and apparently it received cl… Read More
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Media Heroes Insights Blog
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Media Heroes publish the latest trends, advice & advice on SEO, SEM, social media, business growth andweb design on their blog. Being a full-service digital marketing agency, we understand the value of providing useful information especially on SEO for our clients and the general audience.
2022-12-04 22:24
Our species evolved in tribes, where lying could be devastating to someone’s reputation and safety, so we tend to trust what people say. In modern times, that means when we visit… Read More
2022-11-25 00:14
If you’re faced with the frightening notion of giving a 5-minute speech, whether for business or “pleasure,” you’ll need to know roughly how many words to write… Read More
2022-11-22 03:52
Content is valuable to businesses, extremely valuable. Website pages, ad campaigns, blogs, social posts…they all need to be well-written, and in a way that achieves their purpos… Read More
2022-11-21 01:43
Billions of people use social media across the world, which creates immense opportunities for marketers. But you often need accurate social media stats to make good decisions, and to e… Read More
2022-11-08 04:30
Everything that requires graphic design is made for a purpose. Adverts are created to generate sales, videos to inform, and websites to provide people with useful information. If you w… Read More
2022-11-03 23:54
Who would have guessed that a microscopic virus would transform the way we work? But here we are, millions of people working from home, and doing a good job of it Read More
2022-10-25 21:57
Every successful business knows what their customers want, and focus groups can be an effective way to get this information. They are a proven customer research technique that provide… Read More
2022-10-21 04:13
As a marketer, you already know how tough it is selling your company’s products or services using a single channel, like through a website and nowhere else. It doesn’t work… Read More
2022-10-17 23:59
Creativity is a driving force for evolution. It’s the reason you’re currently reading this article on a screen, in what we assume is a relatively comfortable Western life… Read More
2022-10-11 21:54
An unfathomable amount of content exists on the internet, and much of it useful. The problem for the average person is tracking down the good stuff and filtering out the bad, but thank… Read More
2022-10-05 03:52
Aesthetic colour palettes are harmonious, eye-pleasing colour selections that can breathe life into any type of design—websites, social posts, living spaces, you name it. The col… Read More
2022-09-26 23:22
The internet is awash with content producers, many of whom have large audiences that other businesses can tap into. If you can find a YouTube star, blogger, or website owner with an en… Read More
2022-09-21 03:36
Facebook, Instagram, and other social websites are some of the most popular in the world. They provide businesses with quick access to millions of potential customers, which is why soc… Read More
2022-09-20 00:05
When a consumer looks for a new service and is faced with multiple options from different companies, how do they decide between them? This problem is as old as commerce itself, and is… Read More
2022-09-13 07:27
Stories have been an integral part of human evolution, and continue to shape who we are as a species. They capture our attention, give meaning to our experiences, and form our values… Read More
2022-09-12 03:26
Since exploding in the late 90s, ecommerce has become one of the most popular ways to buy products. Millions of us buy our clothing, electronics, and all manner of products online, whi… Read More
2022-08-15 03:50
The Australian economy is driven by over two million businesses,2 which provide jobs, services, and products for the rest of the country. If you’re thinking of joining the ranks… Read More
2022-08-10 23:07
It takes time and money to create email campaigns, landing pages, and other goal-oriented resources, so you’ll want to squeeze every last drop out of them. With CRO marketing, yo… Read More
2022-08-03 03:30
As our planet tears through space, countless beams hit it from every imaginable angle. Parts of those beams bounce off objects, and other parts are absorbed by them, which produces the… Read More
2022-07-29 03:50
Unless you wanted to fail spectacularly, you wouldn’t market a yacht in the same way you’d market a yoghurt. The two items have distinct product classifications which deter… Read More
2022-07-22 01:15
We all have our wants and needs, from necessities like toothpaste to glistening sports cars that pacify our egos. Sometimes we seek these things out on our own, and sometimes they are… Read More
2022-07-19 23:37
Content marketing has exploded in the last 20 years. It’s practised by companies of all sizes across every imaginable industry, who use content to capture people’s attentio… Read More
2022-07-14 02:53
Facebook adverts are highly versatile. They can help you attract new customers, get your brand out there, promote your content, and more. That’s why Facebook made around 28.3 bil… Read More
2022-07-12 04:36
SEO can be broken down into two main categories, both as important as each other: on page SEO, and off page SEO. But what’s the difference between the two? And what are the vario… Read More
2022-06-29 23:15
Lots of people interact with your business each day. They might visit your website’s home page, read some of your blogs, and perhaps submit a question on your contact form. The c… Read More
2022-06-27 04:13
After all the hard work you put into marketing your business, receiving a one-star Google review can feel like a slap in the face. And to protect your brand’s stellar reputation… Read More
2022-06-24 00:56
Life is filled with tough decisions, and many of them seem impossible to get past. Some of us put them off for months, or make an emotional spur-of-the-moment decision that we later re… Read More
2022-06-21 05:15
Websites can be highly efficient sales-generators, but only if you can attract plenty of people to them. So how do you get more traffic to your website in 2022, to make it your number… Read More
2022-06-20 22:15
If your business has hit a ceiling, and opportunities seem scarce with your current products or market, a diversification strategy could be right for you. The goal is to diversify your… Read More
2022-06-16 01:57
As one of the most valuable things you can do for your business, it's understandable that SEO is fraught with dodgy and outdated tactics that are peddled by opportunistic business owne… Read More
2022-06-15 22:22
Ever used those handy little widgets that appear at the top of Google’s search results? They can show stuff like recipes, businesses, and events right on the page, without having… Read More
2022-06-01 01:47
In our fiercely competitive economy, companies need every advantage they can get. That’s why SEO is such a crucial part of modern marketing, especially for ecommerce businesses w… Read More
2022-05-30 03:39
Minimal graphic design is one of the most effective, eye-catching art styles you can use for your company’s branding. It’s become the default style for many modern brands&m… Read More
2022-05-26 06:04
If you’re like most of us, you read reviews before committing to a product or service. We are hardwired to listen to the opinions of our fellow humans, and we tend to trust them… Read More
2022-05-24 15:58
In the digital age, an effective marketing strategy MUST include an online approach, and for business owners – whether they like it or not, this means having a website which can… Read More
2022-05-24 04:42
Website testimonials can be a powerful way to show people that your business is awesome. When a customer takes the time to share a testimonial, explaining how your company helped to ef… Read More
2022-05-23 23:50
High performing businesses have excellent customer service. 7.6% of them are more likely to agree that customer service is a primary revenue driver for their company.2 Without it, thei… Read More
2022-05-23 03:46
We know the link between SEO and content marketing can sometimes seem like an arcane secret only digital wizards and Internet gods know. What is the difference between the two? We are… Read More
2022-05-20 02:32
Pretty much every business wants to reach the pinnacle of Google’s search results. This awesome achievement leads to higher rankings for the rest of the website, more visitors, a… Read More
2022-05-11 23:55
As the world moves further and further into the digital realm, making your website visible on search engines has become even more of a priority. High rankings often lead to higher prof… Read More
2022-05-11 03:42
Every year, countless people develop brilliant ideas and start new businesses. Some of these businesses are successful, while others are not Read More
2022-05-10 00:34
You don’t have to be that old to remember a time before computers. If you’re in your late 40s, you may have listened to your fair share of analog radio programs, watched pl… Read More
2022-04-27 21:44
Data is officially the world’s most valuable resource. It’s more expensive than oil, gold, and diamonds, and is the reason that Google, Facebook, and other tech companies h… Read More
2022-04-22 03:27
Images are an essential part of every website. They make them prettier, help users to understand the content on a page, work as advertisements, and much more. That’s why you n… Read More
2022-04-21 04:36
We identify things by their names, and a company is no different. That’s why it’s the most important element of your business—people need to be able to recognise a… Read More
2022-04-13 22:38
Marketing is now firmly in the digital world—a supersonic place where things constantly shift and evolve, which makes it tough for marketers to keep up. But keep up you must… Read More
2022-04-11 22:26
If you’ve witnessed your webpage rankings bouncing around like a kid on a pogo stick, you may be wondering what the hell is going on. Your answer is SERP (search engine result… Read More
2022-03-28 04:40
If you feel that you’ve exhausted your opportunities with your current customer base, and aren’t sure where to take the business next, market development could be the an… Read More
2022-03-22 01:56
SEO can be a slog. Even a small, hard-won improvement to your search engine ranking can be a big win, with more clicks, more leads, and more sales for your business. Given that good… Read More
2022-03-16 22:25
Trends can have the smallest beginnings, emerging as a single clever idea before capturing people’s imagination and snowballing into a global phenomenon. Because of their orga… Read More
2022-03-14 22:30
It’s easy to download an image from the internet and post it on your website or social account. But unless you’ve found the original source of the image and taken the ti… Read More
2022-03-08 23:59
Negative Google reviews can feel like a kick in the face, especially for business owners who work their butts off trying to grow their companies. But life is messy, so when somethin… Read More
2022-02-28 01:52
In business, the big firms get to have all the fun. They usually have better bargaining power, lower production costs, access to more funding, and tons of other advantages that make… Read More
2022-02-21 01:46
Of the various elements that make up a website, fonts are one of the most important for your branding. They can have vivid personalities of their own, coming across as fun, serious… Read More
2022-02-14 04:56
In the 1960s, psychedelic design emerged from the hippie communities of San Francisco. It used vivid colour, spontaneous shapes and lines, and bombastic imagery that seized the atte… Read More
2022-02-10 01:04
Virginia Woolf was one of the first authors to accurately describe the chaos of our minds. Before Woolf, storytellers gave us the impression that human thought was highly ordered an… Read More
2022-02-06 22:23
Google says that it stores information for about 30 trillion pages. That’s a lot of content to include in its search results, and while Google protects its ranking algorithm l… Read More
2022-01-28 00:32
Marketing is something that a lot of companies struggle with, but it doesn’t have to be so complicated. Ideally, your marketing strategy should be a combination of campaigns t… Read More
2022-01-24 03:19
Have you spent hours writing content that search engines seem to ignore? You’re not alone. There’s about a trillion web pages on the internet,1 so Google and other searc… Read More
2022-01-19 01:06
A sales rep without a process is like an explorer without a map. They might zig zag their way to success, but the whole thing is much easier when they have a clear guide in front of… Read More
2022-01-10 22:34
Business is competitive by nature, so every business owner wants to know how they’re faring against their competitors. It’s crucial information that reveals not just you… Read More
2018-11-06 05:59
Landing page optimisation is critical for a healthy website conversion rate and your online marketing success. As the pinnacle of … Continue reading "50 Powerful Questions To Create I… Read More
2018-10-15 05:55
Whether you’re looking to boost your email open rates, increase your engagement on social media, or find that holy grail … Continue reading "How To Increase CTR (Click-through R… Read More
2018-09-14 21:32
We know the link between SEO and content marketing can sometimes seem like an arcane secret only digital wizards and … Continue reading "Exploring The Link Between SEO and Content Mar… Read More
2018-09-05 01:27
Promoting your brand at an event or trade show is an awesome opportunity to attract new audiences, re-connect with customers … Continue reading "Ultimate Guide to Boosting Trade Show… Read More
2018-09-05 01:27
Promoting your brand at an event or trade show is an awesome opportunity to attract new audiences, re-connect with customers … Continue reading "Ultimate Guide to Boosting Event Marke… Read More
2017-08-02 06:59
WordPress users are a spoiled lot. Whatever you want to do, there’s a plugin for that. The Yoast SEO plugin is by far the most popular on page optimisation tool for WordPress users and… Read More
2017-07-26 07:00
If your website is converting at the average 2%, bumping that up by a single 1% will skyrocket your sales! The good news: it can take under an hour to redesign your landing page for SEO and… Read More
2017-06-19 05:13
Moreton Bay tourism has suffered a dramatic hit as locals have reported being aggressively pursued by what appears to be … Continue reading "The Dangerous Impact Of Fake News On Socia… Read More
2017-06-19 05:13
Moreton Bay tourism has suffered a dramatic hit as locals have reported being aggressively pursued by what appears to be killer dugongs. Terrified witnesses confirm that these slow-moving se… Read More
2017-06-02 05:17
Content is king for SEO – long live the king – and other SEO clichés! There’s a lot of discussion … Continue reading "Quality Content For SEO – Why You… Read More
2017-06-02 05:17
Content is king for SEO – long live the king – and other SEO clichés! There’s a lot of discussion around why you need quality content for SEO but, as heroes of the w… Read More
2017-05-22 22:24
It isn’t uncommon for ‘bloggers’ to think they can simply create content and instantly see website success. There is more to WordPress posts than writing. Knowing basic SEO… Read More
2017-05-02 00:13
There is one undeniable truth in SEO: the SEO community loves a good debate. Even better if it’s backed by … Continue reading "How Social Media Affects SEO: How Important Are So… Read More
2017-05-02 00:13
There is one undeniable truth in SEO: the SEO community loves a good debate. Even better if it’s backed by anecdote and speculation, and fuelled by ever growing frustration with Google… Read More
2017-04-04 02:34
Facebook allows businesses to pay a fee to ensure a post appears higher in the feeds of their target audience. This is known as – boosting posts on Facebook and can be a great way to i… Read More
2017-03-28 00:50
We’ve compiled our top ten SEO tips for small business to get killer SEO results faster, without paying more for services. Yes, it can be done. We’re the small business heroes of… Read More
2017-03-14 06:21
Content amplification is using social media, influencers, email marketing and paid promotion to increase the reach and readership of your website content. Content amplification can mean shar… Read More
2017-02-28 07:05
Put down that keyword and listen up! SEO Copywriting is changing rapidly, despite what Yoast and other on page keyword planners tell you. In 2017, the SERPs are no longer all about the most… Read More
2017-02-08 03:20
We think Formstack rocks, but like all website contact forms, sometimes they don’t work as expected. The Formstack support team are super helpful and responsive, but there ar… Read More
2017-02-02 22:59
How do you increase your organic search traffic in 2017? Spoiler: The short answer is keep producing amazing content that is useful to users and simple for Google to understand. The long ans… Read More
2016-12-21 02:26
Do website testimonials work? Can they still harness the power of influencing potential customers to buy from a company or organisation? Absolutely, but like with most things in business, in… Read More
2016-11-29 01:31
Attention small business heroes! How’s your local SEO skills? Are you a local super SEO, leaping Google Map rankings in a single listing? No? Local SEO for small business is the sneaky… Read More
2016-11-07 07:12
Your Google My Business listing is the foundation on which you’ll build your local search rankings. Don’t mess it up. Unlike the organic algorithm, Google My Business listings of… Read More
2016-10-04 22:33
If you’re the ‘learn by doing’ type, reading long winded explanations of on page SEO is probably getting you nowhere. It’s OK. We’re the heroes of small busines… Read More
2016-09-22 07:17
“Delivery area” tool based on suburbs, postcodes or administrative areas Recently Brisbane web dev team Digital8 engineered a tool that has the ability to define custom delivery… Read More
2016-08-11 07:05
Creating a content funnel that propels your customer forward through the conversion funnel… keeping them on your site throughout their buyer’s journey – never straying awa… Read More
2016-07-29 05:01
Here’s the story—you’ve approached two or three SEO companies and they’ve all come back with wildly different strategies and phenomenally different prices. When every… Read More
2016-04-27 06:05
If you’re a current Media Heroes client then this blog article is especially for you. Now that your website has been moved to our brand new servers, it’s time… Read More
2015-11-11 16:39
You’re not going to make start up mistakes right? You’ve done your market research. You’ve done your business plan. You’ve got an awesome logo. Now you’re just… Read More
2015-11-03 05:00
You’re spending real money on SEO, your website is a good looking, easy to navigate wonder site – and yet your conversions are still low. Just a percent or two jump in your conve… Read More
2015-10-29 04:49
What’s the difference between a “web guru” and a “media hero”? A web guru will try to tell you the ONE secret to growing your website traffic(for a hefty fee, o… Read More
2015-10-16 05:00
One day you’re riding high on a wave of Google traffic … then bam, your sales and web traffic just disappear! The good news it could be something simple and easy to fix. At wors… Read More
2015-10-14 05:00
As a business owner, you’re probably aware that social media has become an important part of promoting a wide range of products and services.
The post Social Media For YOUR Busin… Read More
2015-10-12 01:16
Is it time to outsource your digital marketing Brisbane campaign for your business? An increasing number of businesses in Brisbane and across Australia are turning to professional… Read More
2015-09-04 04:59
You’re browsing SEO Services and some packages seem to be the bee’s knees and some seem to be very underwhelming, but the cost is the same? Is there anything more confusing than… Read More
2015-08-28 04:59
Ranking Factors – the metrics that determine which order websites are displayed in search results… There are quite literally hundreds of them! As a small business owner, some ar… Read More
2015-08-13 22:38
Have you considered blogging for your business but find it too overwhelming? The benefits are enormous and with Media Heroes content management services by your side, you can be connecting t… Read More
2015-08-13 03:24
Join millions of users on Instagram today who share and upload amazing content for free. Not sure how to get started? Follow our Instagram For Dummies guide for all the basics.
The post Inst… Read More
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