On page SEO means optimizing each of your webpages to rank higher in the Search Engines and get relevant traffic from the search engines. On page SEO refers to the content text, media files and the HTML source code that can be optimized.
Ranking factors of on page SEO
There are a number of factors that affects the on page ranking. Some of them are as bellow.
Content
Content is called the king.
Title of the Page
Second most important that matters your position in ranking. The URL must be precise and contain the keywords that you are targeting. Your URL have to be attractive to people as well as relational with your content.
URL of Content
URL is one of the most important on page ranking factor.
Every URL of your content must be unique. It must contain the keyword that you are targeting. You should use (-) dash between wards and be sure not to use (_) underscore. Always use good structures that can be understood by both the search engines and the users.Alt Text
Alt means Alternative. You must use alt tag in your media content because the crawler can’t read the media. For example where user see picture in a content the crawler sees only pixels. But they can read the alt text for getting idea about the media. So alt text have impact in on page ranking factors.
Meta Description
Meta description tells search engines what the content is about. Search engines use meta description text for generating search result. Users also get ideas about the page from it. It creates an appeal to the users to visit the site
