As we know there is continuous change in Google algorithms, so SEO is changing constantly. It has been very difficult for SEO service providers to get better rank in Google. After constantly updating it algorithms, now Search Engine has focused on Semantic Searches for a relevant content for a particular search query.
What is LSI?
Latent Semantic Indexing is generally the process through which search engine judge that your website/article provide appropriate information related to the topic, or you just crafted low quality content.
What are LSI Keywords?
LSI keywords is just an another name for synonyms or related keywords. It simply means that these are words that are similar to your main keyword and are used throughout your website/blog in place of your keyword etc.
LSI process looks for synonyms related to the title of your page. The search engine would expect to find words relating to that subject in the content of the page as well. For example, if “SEO service” is your primary keyword. Then you should use phrases like “Affordable SEO Services” and “SEO Expert Services” in the rest of the content that creates an opportunity to reach a wider audience and helps search engine to distinguish your post for the searches related to SEO service.
How and Where You Can Use LSI Keywords in Your Content
- You can use in title, heading, content (also maintain your keyword density of up to 3 percent for your primary keyword). I suggest you to use at least two LSI keyword phrases in your content with your main keyword.
- You can also use on important places like title tags, heading tags, Meta description.
I hope now you all understand the importance and Role of LSI keywords in ranking higher in SERP’S. In next post I will discuss about how you can find right LSI keyword for your website or blog post.
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