2020-08-19 08:27
AdPage is a landing page builder.
We’re talking today with its founder, Koen van Wetering, from the Netherlands.
I’m interested in his take on several… Read More
Blog Directory > Internet Blogs > SEO & SEM Blogs > Digital Marketing for Tech Companies, SaaS and Startups seo-and-sem Blog >
Digital Marketing For Tech Companies, Saas And Startups Blog
kraftblick.com/blog
Tags:
marketing
digital marketing strategy
marketing strategy
competitors
lead
software
article
alexander sambuk
topofthefunnel leads
adpage
We spend a lot of time explaining how digital marketing works for tech companies, SaaS and startups.
2020-06-08 13:35
We are talking with Alexander Sambuk, former Chief Operating Officer of Luxoft Excelian Financial Services [part of a custom software company with a staff of over… Read More
2020-03-31 10:07
How did COVID-19 influence the purchase process of banking and finance companies – clients of software companies? Kraftblick is on its way to find out.
Kraftblick is talkin… Read More
![What You Can Learn From The Late Appster’s Lead Generation Process [Even Though Appster Went Bust]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12795/1279456-1225812928.w320.jpg "What You Can Learn From The Late Appster’s Lead Generation Process [Even Though Appster Went Bust]")
What You Can Learn From The Late Appster’s Lead Generation Process [Even Though Appster Went Bust]
2019-07-30 07:12
Many software companies have their own challenges when it comes to marketing and sales, but in our experience, many teams face three common problems:
– How to get a stable flow of qual… Read More
2019-06-26 10:05
With the correct approach to content marketing, you can get more leads as well as increase prices for your services.
In this article, we explain what custom software companies can do to mak… Read More
2019-05-14 09:24
If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work.
You’ve collected information on competitors — disc… Read More
2019-04-15 09:01
Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%.
In skilled hands, directories can become a channel for the reg… Read More
2019-04-01 07:12
In previous stages, we looked at the world through the eyes of competitors to find their trump cards. If you haven’t read our previous posts, here they are:
How to Create a Digital Mar… Read More
2019-02-28 10:25
In Part 1 of our step-by-step guide, we talked about the creation of a marketing Discovery Plan and why SaaS companies need it.
At the first stage, you should analyze the actions of competit… Read More
2019-01-28 12:33
Many SaaS companies are confronted with the question of how to get leads. Unfortunately, there are no one-size-fits-all solutions here, only sweat, tears, and experiments.
You shouldn&rsquo&hell…Read More
2018-11-13 16:54
We analyzed a number of blogs of software development companies and created a list of the problems they reveal in both content and design. Here’s what we discovered and how to fix the… Read More
2018-09-04 18:15
In the highly competitive market of custom software development, adding a special twist to your appeal may be just what you need to attract potential customers and persuade them to pick you… Read More
2018-07-26 09:00
SEO and content marketing are completely different concepts, but they tend to be pretty closely connected. Top-notch content online must be created to meet all industry SEO guidelines.
Image… Read More
2018-07-11 08:00
You have probably heard about the scandal with Barbara Feinman Todd and the book “It Takes a Village.”
In short, Hillary Clinton instructed Barbara Feinman to write a book, and t… Read More
2018-06-28 09:15
Do you want to write like Stephen King, J.D. Salinger or even Vladimir Nabokov? Well, there we can’t help you.
But if what you want is great quality content that draws readers who are… Read More
2018-06-14 06:39
If you are familiar with our blog, you might have read some other articles about our processes in Kraftblick.
We like to keep things open between us and our readers. There are plenty of mate… Read More
2018-06-06 14:07
A precisely built planning process is like magic. As our company has improved our planning process over the course of many months, we have accumulated some valuable experience on this topic… Read More
2018-05-30 06:41
Content. All SaaS companies know they need it — they are particularly well-placed to benefit from the magic of content. Publishing skyscraper content means you will stand out.
But did… Read More
2018-05-23 06:51
“To write is human, to edit is divine.”
– Stephen King
Everybody likes to write, but nobody likes to correct all that writing. I guess this is how I interpret Stephen King… Read More
2018-05-03 10:39
Not all Google Analytics reports lead to useful conclusions. Growth in traffic doesn’t necessarily equal growth of your business.
In this article, we will address the issue of getting… Read More
2018-05-02 12:32
Have you ever had situations where your company writers spent too much time on editing? We discovered that this problem could be detected and solved at the stage of creating article outlines… Read More
2018-04-23 07:36
Do you sometimes feel at the end of the workday like your head is completely full? Almost like your brain is melting from the abundance of information?
Later, at home, you look through your… Read More
2018-04-02 08:35
Wisely using a content locker can greatly increase the rate at which you convert readers into leads — provided that your content is good enough.
A content locker is a simple tool that… Read More
2018-03-20 14:28
One of our clients asked us to pause the AdWords ads for some their keywords because his website was already first in the Google organic search results.
The client’s logic was simple:… Read More
2018-03-13 09:48
Our agency’s work regularly involves cooperating with client companies and writing articles based on data from their software.
For example, one client’s tool gave us access to a… Read More
2018-03-05 16:26
How to Make Your Content Team Multitask Better (Our Daily Planning Process Explained)
For many months, our company has been improving its planning process to make it as convenient and… Read More
2018-03-01 12:55
This article is dedicated to the way we at Kraftblick release blog posts.
Scheduling blog posts contributes to ensuring regular releases, and that helps in building a reliable base of reader… Read More
2018-02-27 13:54
While some people Google such important questions as “Why do men have nipples?” or “Do pigs sweat?” those engaged in professional activities often have something… Read More
2018-02-27 13:54
While some people Google such important questions as “Why do men have nipples?” or “Do pigs sweat?” those engaged in professional activities often have something… Read More
2018-02-22 15:00
In May 2017, we published an article in which we described the entire process of creating content within our agency.
With time, we started to gain experience and began to realize t… Read More
2018-02-21 15:00
If you’re in charge of your company blog, you may come up with good topics in several ways.
For example, you might do it with the help of competitive research, or based on keywords tha… Read More
2018-02-20 15:08
Last year, we decided to master a new genre of articles: data-backed posts.
We knew about their potential, and how viral they can become, from looking at examples on the Internet.
For exampl… Read More
2018-02-13 09:36
We frequently use exact match, broad match modifier or phrase match as our keyword matching options in AdWords.
As for negative keywords, this aspect is often overlooked even though it is vi… Read More
2018-02-06 10:53
In many companies, the monthly budget allocation is determined by simply dividing the annual budget by twelve. For example, if the annual advertising budget is $60,000, the monthly budget wi… Read More
2018-01-18 12:53
Your SaaS company marketers can easily spend a lot trying to get qualified leads from Google AdWords.
This is true for many industries, but there are spheres where competition and cost-per-c… Read More
2017-12-21 14:46
Keep reading if custom AdWords strategy for 2018 is what you’re looking for.
The post AdWords Strategy for 2018 (An Interactive Article with Experience-Driven, Do-It-Right-Now Ideas!)… Read More
2017-10-01 11:13
Google AdWords advertisers, ALARM!
Some unknown scammers are collecting your Google credentials to get access to your AdWords account!
You can easily be fooled by how well they are mimi… Read More
2017-09-28 13:41
Every young company or startup needs to express themselves to get a share of the market. The problem is that the market may already be occupied by richer and more successful companies that d… Read More
2017-09-26 09:56
Are your company’s writers wasting time on ordinary texts when they could accomplish more important tasks?
Are you, as a journalist, tired of writing monotonous news reports or financ… Read More
2017-09-21 10:42
“Do not go gentle into that good night.
Rage, rage against the dying of the light..”
Dylan Thomas, 1914-1953
These lines the brilliant Welsh poet dedicated to his dying father, u… Read More
2017-09-19 10:39
It is not the easiest task in the world to choose the correct marketing strategy for your SaaS business. There are plenty of articles dedicated to this matter, but none offers a better… Read More
2017-09-06 15:00
You wouldn’t trust the management of your company’s development or sales departments to any Tom, Dick or Harry.
You want to make sure that the people you entrust with such import… Read More
2017-08-24 14:23
One day you walk into the office and find out that your boss wants to talk. On the agenda is the CEO`s proposition to cut your marketing budget.
Why? How do you deal with this?
Source: flick… Read More
2017-08-08 14:22
Psychologists have found out that in athletic competition, people who win bronze medals look happier than athletes who win silver medals.
As soon as someone achieves great results, they str… Read More
2017-07-20 14:00
To begin, I would like to tell you about a story that the ancient Mayan tribes used to pass on from mouth to mouth. It is the legend of the Dwarf of Uxmal.
In ancient times there lived a lon… Read More
2017-07-18 14:00
When you notice that your content marketing efforts bring in fewer leads and your traffic is constantly decreasing, you know that it’s time to improve your content marketing strategy… Read More
2017-07-13 14:00
You used to believe that content marketing was King and were convinced that it would encourage users to engage with your brand, as well as generate new leads.
Then you decided to produce co… Read More
2017-07-11 14:55
You may have noticed an increasing influence of content marketing throughout the internet.
This is because more and more companies are emerging onto and competing in the digital produc… Read More
2017-07-07 14:00
LinkedIn’s audience has grown from zero to over 500 million registered users. Instagram’s growth has hit 700 million users. Uber now operates in 570 cities worldwide. All of… Read More
2017-07-05 14:00
Through our own experience, we know that building a content production process can be extremely challenging and it often does not work right on the first attempt.
We have encountered many c… Read More
2017-07-05 14:00
Through our own experience, we know that building a content production process can be extremely challenging and it often does not work right on the first attempt.
We have encountered many c… Read More
![This Is How We Create Content In Kraftblick [Software And Tools Reveiled]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12795/1279456-497714355.w320.jpg "This Is How We Create Content In Kraftblick [Software And Tools Reveiled]")
2017-07-05 14:00
Through our own experience, we know that building a content production process can be extremely challenging and it often does not work right on the first attempt.
We have encountered many c… Read More
2017-06-23 14:00
Startup founders usually start with a core idea. Then build a team of like-minded individuals to develop and implement it.
When the product is developed, a question always arises: “How… Read More
2017-06-21 15:35
Note: We wanted to create a detailed and useful post on startup blogs, which is why our article came out quite voluminous. So we have divided it into two parts. This is the second half… Read More
2017-06-16 10:03
Some time ago there lived a very talented CEO. He helped his employees fix any problem, and his team appreciated and respected him a great deal for his support. People from other c… Read More
2017-06-14 11:39
Note: We wanted to create a detailed and useful post on startup blogs, which is why our article came out quite voluminous. So we have divided it into two parts.
In part one of the article, w… Read More
2017-06-12 11:44
Have you ever associated yourself with a successful marketer? I bet you’ve found some similarities within train of thoughts when reading blogs or listening to the speeches of… Read More
2017-06-02 12:20
Every company founder’s dream is to have the perfect website that will attract customers and successfully convert them into leads.
Even if you have already built a profitable business… Read More
2017-05-30 15:25
Enjoy this infographics complementing our quite popular article “SaaS Marketing Plan: The Ultimate Guide How to Build It.”
This short step by step guide on how to create an ultim… Read More
2017-05-24 15:23
You can hear from all points of the compass that content is king and inbound marketing is the way to brave a new world. So every company is blogging now.
But unfortunately, a lot of blogs su… Read More
![60 SaaS Directories & Review Websites And How To Get Listed There [with Infographics]](https://cdn.blogarama.com/images/posts_thumbs_site_id/12795/1279456-2523797289.w320.jpg "60 SaaS Directories & Review Websites And How To Get Listed There [with Infographics]")
2017-05-11 15:00
Check more than 60 SaaS directories and review websites where you can list your business. All directories are grouped, ranked and reviewed for you.
The topic of this article emerged as many… Read More
2017-05-10 11:56
New SaaS trends are appearing and significantly influencing companies and determining their and the competitors’ actions.
At the same time, more and more SaaS companies are emerging on… Read More
2017-05-09 16:00
Finding the right copywriter is not easy. Some write complete trash, some care only about the quantity and not the quality, and others simply rewrite articles. Only a few actually do exactly… Read More
2017-05-04 09:44
Listicles are extremely popular because people love to read them.
Many content managers don’t know how to write them properly, however, and as a result, their blogs don’t bring i… Read More
2017-05-02 15:05
Many businesses face a common problem: their site gets visitors, but they do not take any action which means no lead conversion and no revenue. Many factors can impact this problems, includi… Read More
How To Come Up With Hundreds Of Content Topics For CRM Companies (with 13 Grab-and-Go Ideas Inside!)
2017-04-27 14:26
Blogging for CRM companies as important as for any others. But many CRM companies have a common problem: despite that their content marketers spend a lot of time writing articles, their blog… Read More
2017-04-25 14:22
The topic of SaaS marketing may seem obscure and there are many questions about this subject. So, in this article, we tried to answer them.
Here is a short outline of the article:
What Is S… Read More
2017-04-20 13:26
Many SaaS businesses have problems with their churn rate: it is increasing, and they don’t understand why. Sometimes it is because users find their experience with the product to be co… Read More
2017-04-18 13:57
Many SaaS companies encounter one common challenge: they have a good product, but people are not buying it. The reasons can vary from a bad marketing strategy to a meager budget, a low… Read More
2017-04-03 11:41
We have already written about the indispensable advantages of marketing for SaaS B2B. To make your marketing efforts effective, you need to consider all of the nuances of your business… Read More
2017-03-30 15:11
Most SaaS businesses go through times when sales go wrong, decrease or just simply fail. Problems connected with SaaS sales process significantly influence companies and their revenues.
The… Read More
2017-03-21 15:38
According to Forrester, global technology spending is expected to increase at a rate of 3.2% in 2017 and 3.9% in 2018, and will eventually reach $3.5 trillion. This spending will help make I… Read More
2017-03-16 12:37
In one of our previous articles – “The Best SaaS Marketing Strategy is Building an Awesome Product. True or False?” – we explored the idea that you can achieve s… Read More
2017-03-10 15:08
Do you believe that marketing KPIs may be dangerous for your company’s survival? If in doubt, read this story that one of our prospects once told me.
I thought I had a sound understan… Read More
2017-03-07 14:21
There are many different views on SaaS marketing strategies.
Some experts consider it essential and have written long treatises and online guides dedicated to it. Others believe that all mar… Read More
2017-02-15 15:49
Creating a SaaS marketing plan can be a bore, especially when you are not sure what you are doing right and wrong. The Ultimate Guide is an alternative to arbitraty planning.
It is not abou… Read More
2017-02-15 15:49
Creating a SaaS marketing plan can be a bore, especially when you are not sure what you are doing right and wrong. The Ultimate Guide is an alternative to arbitrary planning.
It is not about… Read More
2017-01-11 15:53
Two weeks ago Irina, our CMO, has published the post about referral spam in Google Analytics.
Initially, she submitted it as a guest post to several niche websites, but all an… Read More
![[Interview] This Marketing Strategy Drove A Leading Education Provider To Success](https://cdn.blogarama.com/images/posts_thumbs_site_id/12795/1279456-2829002589.w320.jpg "[Interview] This Marketing Strategy Drove A Leading Education Provider To Success")
2017-01-06 11:15
Sharing is awesome. At Kraftblick we enjoy revealing marketing mysteries and hacks (like this and this) that fellow marketers appreciate and implement in their daily practices.
The best thin… Read More
2016-12-30 13:26
It won’t be an exaggeration to say that this year was a hard one. But since today is December 30, it looks like we made it through.
This is the time for Kraftblick founders Eugene and… Read More
2016-12-28 19:22
It’s a terrible idea to write an article using the first three Google search results.But even if you are not an expert, you can write an excellent post after you research the topic and… Read More
2016-12-26 15:08
I had a meeting with a marketing department of one tech company when their CMO asked me: “Irina, have you heard anything about a recent flood of weird website traffic? I was happy when… Read More
2016-12-22 14:06
You will benefit from this blog post if:
• Your custom software development company’s corporate blog is aimed at attracting new prospects, but you are nowhere near happy with curr… Read More
2016-12-21 14:57
It’s true that conventional marketing channels don’t always work well because:
The competition can be too intense for some niches.
The niche can be too narrow, so one doesn&rsquo&hell…Read More
2016-12-20 19:43
A lot of obstacles may prevent a SaaS company from acquiring high-quality traffic and converting it into leads. The grand finale will depend on both what companies do and how they do it… Read More
2016-12-15 13:24
“As you read these lines somewhere in the world, your name is being dragged from cell C25 to D14 on a roster,” – Colm O’Regan in his article for bbc.com.
When setting… Read More
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