Before I start, let me clear few things. First, in this article I am not giving any turbo charged rockets or promises which will boost up the search engine rankings within 3 hours or 48 hours. These are the only basic tips which will help your website get better indexing and high ranking.
Secondly, this is the main reason why I am writing this article. When I was about to start learning SEO lessons I ask myself why SEO is important?
You may think in the beginning that learning SEO is confusing and hard to do or only experts can do it. But it’s not as hard as you may think. If you still think it’s hard to do then at least you should learn about basic SEO which I will be explaining below.
How to Achieve a Higher Search Engine Ranking
There are so many ways both legal and illegal even in the field of search engines. The use of illegal methods which aka “Black Hat SEO” should be avoided because someday your website will be penalized or banned by the search engines.
The easiest and pure way to achieve higher search engine ranking aka “White Hat SEO” for the website is clean and validated HTML source code and you should be interested in providing unique & pure text. Keep in mind, the “CONTENT IS A KING” for search engine optimization.
How to Use Title and HTML Meta Tags
Always use unique
Finding the Right Keyword
Proper use of right keywords enhance the chances for higher ranking so set a realistic goal for the keywords for your website. Always pay attention to what could potentially your customers are looking for? For example if you search for “Web design”, currently you will find 368,000,000 results as I checked few minutes ago in Google. You almost have few chances in this pool of competition to get a higher listing. For this reason, in the beginning you should set your goals for the use of right keywords and be realistic, after short time you find yourself in the search result among the first.
JavaScript, Frames, and Flash Animation
Search engines do not index Frame pages, Flash pages/animation and JavaScript/Pop-Ups. Sometime Frame pages are periodically analyzed and recorded by bots but If your website is a pure Flash site, you have very few chances to get indexing and high ranking. JavaScript is ignored and kept hidden by the search engines. You should really always think, “Do I need these effects anyway?” Compare with the customer benefits and see if is required or completely unnecessary effects? Also, search engine cannot read the text in graphics. Try to avoid use of images but if at all you have to show the image then use alt=”” tag in images.
Get Links to Your Website
As I mentioned “CONTENT IS A KING” in the same way the building back links are “THE QUEEN“. Of course, an optimized and clean site is already half the battle. To boost the ranking you need links related to the desired keyword from other sites. Ask your partners if they are ready for a link exchange with you to make your placement on their sites.
Using Sitemap for Better Indexing
I read a lot that don’t waste your time to setting up or submitting sitemap to search engines but in my case I will strongly recommend you to create proper sitemap and submit it to top search engines. After all sitemap is the only protocol that directs the search engines to URLs on a website available for crawling.
SEO Tools You Want to Use
There are many tools available which help you to improve search engine rankings but I am going to list here my favorite information and SEO tools. I don’t want to have duplicate content by describing about these tools on this page but you can still learn more about these tools by browsing these links.
- Google Webmaster Tool
- WordTracker
- Google Analytics
- Yoast SEO Plugin
- Image Optimization Plugin
- Google Website Optimizer
- Majestic Backlinks
- Copyscape
- WordPress CMS
Common Mistakes In SEO
Some mistakes are always made of Web designers and-programmierern. Designgründe or simple laziness that cause these errors are often. From an SEO point of view, these preventable errors are often far-reaching, accepted as in the first moment. Affect the positioning in search engines is often extremely negative.
Some of the most popular mistakes which partially very negatively affect the ranking in search engines are:
* Layout using framesets
* Copy of the head area
* Doorway pages without content
* Wrong researched keywords
* Pure Flash sites
Layouts using framesets
To make the layout of Web pages with frameset is possibly beneficial from the perspective of design and usability. To look once more there as a frameset is built, we see quickly, they are totally unsuitable as a basis for a search engine optimized website. The usual frameset looks something like:
Since the search engines typically behave like browsers that can display frames, is spidering the contents of frames pages the BOT also and index. Instead, it reads the witty text “Your browser can represent no frames”. Super… now be found at those keywords.
A good internal linking is still possible to carry a frameset in the index pages, arises but often the problem to display these pages when you click in the search results without the corresponding navigation frame.
To make it short: there are solutions to the problems of the frameset in search engine optimization. A correct internal linking, a little JavaScript to a frame never alone represent and the correct use of-Bereiches help very much. You should wonder however, whether this work is really worth. Rarely the benefit usability and design through the use of frames is large enough to take the overhead for the search engine optimization into account.
Copy of the Head Area
The head section of a website is often created once and then copied to all other pages. Three fatal errors happen this from the perspective of search engine optimization.
- The title of the webpage no longer varies. All stands only the name of the website or the company name. Search engines like but varying page title.
- The meta keywords vary anymore. Although, the meta keywords are not particularly relevant to many search engines, it should be adapted to the page content and not simply placed on each page the maximum possible Keywordvarianten.
- The meta description does not vary. The meta description only affects the ranking in the search engine, but often appears in two or three lines below the search result on Google. There one should be customized description page content, which invites the user to click on the link.
Doorway pages without content
A simple rule of search engine optimization is: “what is written on the page is not found also”. Often created home pages that contain only oversized logo. Images are not suitable for search engines. Because the home is the most valuable page of the website, should stay here already meaningful content containing relevant search terms.
Wrong Researched Keywords
Often the time used to research the right keywords. There is nothing about keywords to rank # 1 be nobody looking for. Therefore you should take time appear at the beginning, to research the keywords. I need to know which users find and customize which these concepts to my content. It uses nothing of metai marketing terms on 1st to be that no one knows except the Marketing Manager.
Pure Flash sites
Without a doubt, Flash is a very nice technique to display animated content on the Web. From a designer point of view can be so attractive Web pages. Suitability for search engines but is unsatisfactory. Although the texts from Flash files can now be indexed by some Suchmaschinenbots, but often not all relevant documents found because it is very difficult bot to follow the internal links and correctly recognize the structure of the Web page.
Recommendation: The mix makes it. Flash elements specifically use where it makes sense best embedded in an HTML page containing begletenden text.
Conclusion
Always set realistic goals for your website in advance. Keep viewing the huge number of competitors for the optimization. Avoid unnecessary effects; put best efforts and confidence with good implementation.
You have done everything well. Still you find your site much below your expectations. You know why? Because! Everything takes time. You have to be patient and wait for search engine crawling. After all you are going to find a top place among other huge number of competitors.
Best of luck!
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