In 1999, Diageo, the renowned beverage company, embarked on a remarkable advertising campaign that would etch its image into the annals of advertising history. This campaign… Read More

Saudi festival on track to be Kingdom’s biggest creative marketing industry gathering, predicts event chairman RIYADH: Saudi Arabia’s Athar Festival has the potential… Read More

What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in bot… Read More

A marketing team’s job seems like it must get harder and harder as the years go by. Most people are being constantly bombarded with ads, posters, banners, videos, and slogans, to such… Read More

JSR Agency are thrilled to announce that we have signed world renowned advertising Photographer Ale Burset to our roster. Ale’s background as a journalist  and sports journalist i… Read More

Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded… Read More

Soccer, football, association football, the beautiful game. However you refer to it, it's the most played, most watched, and one of the oldest sports on the planet. In this piece, we'll take… Read More

Teemu Suviala Too many brands are playing it safe right now, believes the chief creative officer at Landor & Fitch. He explains w… Read More

The Brazilian photographer's second book is a love poem to the Basque Country that's all about "observing closer". Born in Rio de Ja… Read More

Introduction   As lively as well as fierce competition begins to form, the year 2024 will be a turning point for the Indian graphic arts sector. The requirement for excellent g… Read More

17 mins ago As primary and secondary schools resume nationwide for a new academic session this September, parents have expressed distress caused by the pressure they are gra… Read More

On the heels of recent key additions such as EP Molly Mitchell and directors Laura Martinova and Ronald Koetzier, New York-based production company Identity continue… Read More

Currently, advertisers are facing a significant challenge in identifying their target audience. Traditionally, they have relied on cookies for personalized targeting, catering tailored ads t… Read More

David Ogilvy was a British advertising tycoon who is considered the “Father of Advertising.” He founded Ogilvy & Mather, one of the world’s largest advertising agencie… Read More

Just yesterday, we had reported that the Netflix original film Do Patti produced by Kanika Dhillon under her banner Kathha Pictures would be helmed by Shashanka Chaturvedi. Now we hear that… Read More

DENTSU CREATIVE India continues to reinvent the boundaries of excellence with the appointment of Shweta Khosla and Punit Singh as Executive Vice President (EVP) – Strategy & Planni… Read More