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A Time To Begin, And A Time To End
2020-12-07 12:00
In January of this year, I heard very clearly from God that it was time to step away from my involvement with Christian Indie Publishing Association (CIPA). This was not an easy decision for… Read More
Resources For Indie Authors
2020-12-03 12:00
As independent publishing continues to grow, services supporting both authors and readers also increase. Over the past few years, a number of services have risen that effectively meet a need… Read More
Use Psychology To Sell More Books
2020-11-30 12:00
As science progresses, so do the tools we have for understanding the human brain and human behavior. In the 1990s, fMRI was developed. fMRI stands for Functional Magnetic Resonance Imaging… Read More
Giving Thanks In A Difficult Year
2020-11-26 12:00
2020 has been a difficult year. Worldwide, the corona virus pandemic has raged causing numerous deaths and shutting down economies in countries around the world. Countless lives have been di… Read More
A Special Offer
2020-11-23 12:00
Out with the old, in with the new! This American idiom is usually said at the beginning of a new year. With a new year—2021—right around the corner, now is the time to contemplat… Read More
Use Social Proof To Sell More Books
2020-11-16 12:00
We are social creatures. As humans, we are influenced by others. The choices others make influence our own decisions. This powerful force—called Social Proof—is important for aut… Read More
Your Book Matters
2020-11-09 12:00
The COVID-19 pandemic is taking a toll on our world. COVID is damaging our human connections. A recent study by Barna found: The relational well-being of Americans was already strained prio… Read More
Don’t Get Lost In The Noise
2020-11-05 12:00
The November issue of the Christian Indie Publishing Journal—the monthly newsletter for Members of the Christian Indie Publishing Association (CIPA)—sports an article on “1… Read More
How To Spot A Self-Published Book
2020-11-02 12:00
After viewing hundreds of self-published books, I can almost always tell if a book is self-published upon first glance. While self-publishing no longer carries the stigma it did a decade ago… Read More
Audiobooks Experiencing Double-Digit Growth
2020-10-29 12:00
Are you thinking about turning your book into an audiobook? Audiobooks are continuing to grow in popularity. In fact, Audiobook sales have been growing by double-digits the past three years… Read More
7 Traits For Indie Author Success
2020-10-26 12:00
Every book is a startup business. A book needs a mission statement, a marketing plan, and a budget. As an indie author, these are all your responsibility—making you an entrepreneur. Do… Read More
Final Call For Nominations
2020-10-19 12:00
There are only four weeks left to nominate your book for the 2021 Christian Indie Awards. Nominations are due by November 15, 2020. Christian books published by an independent author or smal… Read More
Use Sales Techniques To Sell More Books
2020-10-12 12:00
Often the word “salesman” conjures up an image of a less- than-ethical, pushy, used-car sales-man. In poll after poll, survey respondents typically rank sales-people above only m… Read More
2020-10-05 12:00
The book 1001 Ways to Market Your Books by John Kremer lists that many ways to market a book. There really are thousands of ways to market a book. Not every marketing technique can or should… Read More
Email Rules The Marketing Kingdom
2020-10-01 12:00
Email marketing is a highly effective marketing technique. As an author, I encourage you to build an email list and send out regular updates to your list. Email is known for generating sales… Read More
Lessons From Self-Publishing
2020-09-28 12:00
Whenever you embark on a new adventure, there is usually a steep learning curve. Often those who have already completed the adventure forget that steep learning curve and can make the proces… Read More
Time Is Running Out
2020-09-24 12:00
Did you know that there are over 4,000 books self-published every day in the United States? That is a lot of books! And, it means that your book has a lot of competition. Book Awards provide… Read More
Book Marketing Amidst Thorns And Thistles
2020-09-21 12:00
Over Labor Day weekend, I decided to tackle a long-neglected area of my yard. I pulled out weeds and cleared brush. The weather was hot, so I wore a short sleeve shirt. Only later did I rea… Read More
Is Your Link Universal?
2020-09-17 12:00
Last June, I wrote a blog post titled “Are You Using the Right URL?“. The article educated authors on how to use the best URL when sending potential buyers to your book on Amazon… Read More
Are You Securing Repeat Customers?
2020-09-14 12:00
Email marketing is one tactic many authors use to connect with their audience. Email marketing allows you to have regular exposure to a group of people who are interested in what you have to… Read More
A Spiritual Response
2020-09-10 12:00
The year 2020 has been an incredibly difficult year for the United States and much of the world. We have experienced a worldwide pandemic and political and civil unrest in America. Coronavi… Read More
2020-09-07 12:00
This summer, I was introduced to an author and his book on spiritual discernment through an article in an online news outlet. The article featured the author and the topic of the book caught… Read More
Is Self-Publishing A Gamble?
2020-09-03 12:00
I recently came across an article in the New York Times titled: “Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?” It appears that Donald Trump, Jr., has written a… Read More
Reading Habits By Generation
2020-08-27 12:00
I came across this infographic that provides an enormous amount of useful information around the reading habits for each generation. While the infographic focuses on the generations, some th… Read More
The State Of Book Sales
2020-08-24 12:00
Have your book sales been suffering this year? Maybe you blame COVID, and you may be right, but not because book sales have suffered through this pandemic. In truth, according to NDP, book s… Read More
2020-08-20 12:00
A couple weeks ago, a friend invited me to spend some time at the beach with her. I live in North Carolina, so we went to a beach in this state. The day before we were scheduled to leave for… Read More
You Have No Excuse!
2020-08-17 12:00
I frequently receive random questions from authors. These come to me through email, voicemail, and social media. I get questions like: I’ve written a book. Do you have any advice for… Read More
A Manifesto For Christian Writers
2020-08-13 12:00
IngramSpark recently conducted a survey of the authors who use their service. They found that out of 100 authors, only 17 are between the ages of 16 and 35 years. This means that 83% of inde… Read More
How Effective Is Your Website?
2020-08-10 12:00
Your website is important. It is the face that you present to the world. Your readers judge you and your books by your website. In fact, the people who visit your website will form their opi… Read More
Life Is Easier When Our Goals Are Completed
2020-08-06 12:00
Constantly moving forward takes work. Whether you are engaging in writing a book, publishing the book, marketing the book, or in any other area of self-improvement, gaining and maintaining m… Read More
2020-07-30 12:00
Earlier this year at the National Religious Broadcasters (NRB) convention, I was asked to do an impromptu interview for The Book Publicist Podcast. During the interview, I covered a number… Read More
Book Awards Are A Blessing
2020-07-27 12:00
In my book Your Guide to Marketing Christian Books, I list over 25 book awards that are open to books by indie authors and small publishers. There are more than 25 book awards that one can s… Read More
2020-07-23 12:00
Jim Cox has been involved in the business of reviewing books and advising small publishers and authors for over 40 years. Jim runs the Midwest Book Review, which was established in 1976 and… Read More
You Can’t Avoid Criticism
2020-07-20 12:00
I know a retired pastor who continues to be active in his church and teach or preach whenever he is invited to do so. He recently was criticized quite severely by a member of his church for:… Read More
Are You Investing In Your Book?
2020-07-16 12:00
We invest our time, money, and energy in things that are important to us. Some of these things include: Our spouse Our children and grandchildren Other family members Friendships Hobbies Ou… Read More
Three New Tools For Publishers
2020-07-13 12:00
Publishing a book is a lot of work. As an indie author or publisher, you wear many hats. We all need tools to make the job easier. Following are three new tools that make the work of publish… Read More
Are You Speaking The Right Language?
2020-07-09 12:00
In a recent conversation I had with an indie author, the author told me that she had sent a query to a number of podcasts. This author was working on scheduling a podcast tour. I asked her i… Read More
5 Ways To Promote Your Book For Free
2020-07-06 12:00
The COVID-19 pandemic has caused economic distress for many people. As an independent author, you may be struggling financially. As an author, you have at least one book to sell to generate… Read More
Effective Marketing Techniques
2020-07-02 12:00
If you engage in email marketing, you will find the results of a new study by BuzzStream and Fractl very informative. These two companies teamed up and interviewed 1,001 people to find out w… Read More
Does Your Book Need Refreshing?
2020-06-29 12:00
Is your book selling as well as you would like? If your book sales have slowed down or are lacking, maybe your book needs refreshing. Ponder the following four points to determine if you ne… Read More
Don’t Lose Focus
2020-06-25 12:00
The events in our world and our country in 2020 cannot be ignored. They are affecting all of us.  Yet, I would encourage you to not allow these events to sidetrack you from the message… Read More
A Prayer For Writers
2020-06-18 12:00
My son graduated from high school this year and is enrolled in a university for his college degree. One of the courses that this university offers as an elective course (and which fulfills a… Read More
Free Tools Any Author Can Use
2020-06-15 12:00
No one is good at everything. We all need help, whether that is with our grammar, our time management, or just concentrating so we can be productive. Following are five free tools. Check the… Read More
Take The June Audiobook Challenge
2020-06-11 12:00
June is Audiobook Month! If your book is available in audiobook format, this month provides a great opportunity for you to promote, promote, and promote your book. As an author, you don&rsq&hell…Read More
Should You Create An Audiobook?
2020-06-08 12:00
Audiobook listening has been growing for the past decade. The 2018 Annual Audiobook Sales Results published by the Audio Publishers Association showed that audiobooks experienced double-digi… Read More
Use Direct Mail For Better Response Rates
2020-06-04 12:00
The average response rates for an email marketing campaign are about 1%. That means if you send out an email promoting a special on one of your books to 100 people, only one person will act… Read More
How To Land Local Media Coverage
2020-06-01 12:00
Dream big. But, remember that a journey of a thousand miles begins with a single step. The same is true for marketing your book. Maybe you have big dreams for your book. It all starts with a… Read More
The Story Behind The Book
2020-05-28 12:00
Stories are important. They help us make sense of our world and understand one another. We think in narratives all the time. In fact, studies show that: “Personal stories and gossip ma… Read More
Help Your Audience Rediscover Binge Reading
2020-05-21 12:00
Binge Watching. This phrase is now commonly heard. With streaming services, people are able to watch whole seasons of shows in one setting. Binge reading. I think I have heard this phrase on… Read More
Supercharge Your Email Marketing
2020-05-14 12:00
Social media is great for bringing awareness to you and your books and for connecting with your audience. Sadly, social media is not a big sales driver. Often authors see little return for t… Read More
Extend The Reach Of Your Marketing Videos
2020-05-07 12:00
Video has become one of the most effective ways to grow an audience. Studies show that 8 in 10 people would rather watch a video than read a blog or social media post. Video traffic on the I… Read More
Will You Be Caught Reading This Month?
2020-05-04 12:00
May is Get Caught Reading month. There is also a Get Caught Reading campaign that is a nationwide, year-round campaign to promote the fun of reading books for all ages. Reading is good for u… Read More
Amazon Is NOT Your Publisher
2020-04-30 12:00
I am surprised by the number of indie and self-published authors who tell me that the publisher of their book is Amazon, Kindle Direct Publishing, or IngramSpark. It is clear to me that the… Read More
Presence: It’s Essential In Selling Books
2020-04-27 12:00
Do you know the answer to these questions? Which online store nets 49% of all money spent on online shopping? Where do half of all online product searches begin? Who sells half of all print… Read More
How To Turn Book Browsers Into Buyers
2020-04-13 12:00
Lookie-loos are everywhere. These viewers often look with no intention of buying. The Internet is full of these individuals. According to a study by Marist College and National Public Radio… Read More
2020-04-09 12:00
“If only marketing were as easy as writing the book.” These words of lament were spoken by an author who was struggling to market her book. I agree. Marketing takes work—lo… Read More
Does Your Response Time Meet Expectations?
2020-04-02 12:00
This winter, I needed my chimney cleaned. I have a wood burning fireplace and have no desire to experience a chimney fire as my neighbors did a few years ago. I attempted to call the servic… Read More
Networking Is Easier Than You Think
2020-03-30 12:00
What’s the best way to land a job? By networking. Often getting a job is all about who you know and who knows you. That’s why LinkedIn is so popular. It lets professionals netwo… Read More
Coronavirus And Book Publishing
2020-03-23 12:00
The Coronavirus (COVID-19) is impacting everyone. It has hit every business and is impacting our world and economy. For fun, I compiled the top COVID-19 book-related headlines from this past… Read More
Are You At Risk Of Being Locked Out?
2020-03-19 12:00
On February 26, the 9th U.S. Circuit Court of Appeals ruled that Internet giants like Google (owns YouTube) and Facebook (owns Instagram) can censor content on their platforms. Conservative… Read More
The Responsibility Rest On You!
2020-03-16 12:00
I recently had a conversation with a Christian author. This gentleman makes his living through writing. He does not have another job. He supports his family through the sales of his books… Read More
How To Give A Killer Presentation
2020-03-12 12:00
Are you using speaking engagements to enlarge your audience and sell more books? If so, check out this infographic on How to Give a Killer Presentation. Follow the 11 steps outlined and you… Read More
2020-03-09 12:00
Over the many years that I have worked with authors, I have interacted with writers of every personality type—both introverts and extroverts. I have observed: Authors who are excellen… Read More
You Have Seconds To Make A Good Impression
2020-03-05 12:00
Whether we think we do or not, we judge stuff all the time. Studies show that we decide within the first four to eight seconds of meeting someone what we think of that person. The same is tr… Read More
Are You Giving Up Too Soon?
2020-03-02 12:00
At Christian Indie Publishing Association (CIPA), we recently received this notice from a Member: I got two email notices and a postcard, but I still kept forgetting to renew my membership u… Read More
A Positive Outlook For Christian Retail
2020-02-20 12:00
A Christian consumer survey conducted in January 2020 with over 2,600 responses found that 48% of respondents said they shop (or would shop if they had one) at their local bookstore for fait… Read More
Personal Growth Books Are Popular
2020-02-13 12:00
The pace of change in our world is accelerating. Change, like a ball rolling downhill, gathers momentum as rolls. The speed at which information doubles is getting faster and faster. Experts… Read More
Do You Want To Sell More Books?
2020-02-10 12:00
1,416,384 This is the number of print books that were self-published in 2018. 91.5% This is the percentage of those self-published print books that were published through Amazon’s KDP… Read More
Online Christian Publishing Summit
2020-01-30 12:00
Are you seeking to be traditionally published by a Christian publishing house? Do you just want to learn more about the Christian publishing industry? Writing for Your Life is offering a FR… Read More
Is Your Text Causing Cognitive Overload?
2020-01-27 12:00
I have a confession. I know that podcasts are extremely popular. However, I have not been able to bring myself to jump on board. I rarely listen to podcasts. I am a very busy person (as are… Read More
Do You Have The Proper Margins?
2020-01-23 12:00
Have you ever read a book or document that ran the text right up to the edges of the page? Did you notice that looking at such a book or document made you tense and possibly left you feelin… Read More
Does Your Book Need An Update?
2020-01-20 12:00
This summer, two houses on the block where I live were put up for sale. Both houses were built about the same time. They are comparable in size. The asking price for each house was similar… Read More
Are You Familiar With TikTok?
2020-01-16 12:00
Do you write books for Middle Graders or Young Adults?   If you answered yes to this question, then its time to familiarize yourself with TikTok.   TikTok is one of the fastest-gro… Read More
Are You Leaning Into Your Authority?
2020-01-13 12:00
One of the best ways to be seen as an authority in a subject is by writing an excellent book on the topic. So, once you publish a book on a given topic, people perceive you as an expert. In… Read More
My Checklist Fiasco
2020-01-09 12:00
I recently purchased a used car. The old vehicle my teenagers have been driving is on its last leg, so another one needed to be found. It has been years since I purchased a vehicle from a p… Read More
2020-01-06 12:00
Selling books is challenging. A challenge is something that requires special effort. Special effort is required to sell your books. The book selling climate is fiercely competitive. Every a… Read More
Resolutions Every Author Can Use
2019-12-26 12:00
Research shows that about 60% of people make New Year’s resolutions, but only about 8% are successful in achieving them. These dismal statistics cause some people to eschew New Year&rs&hell…Read More

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