The efficiency of Bulk Sms services is common knowledge these days, all thanks to the prosperous economic boom in the mobile industry. The marketing tool is fast, efficient, easy to apply, without a long learning curve and offers the amazing benefits of high open rates and large conversions. So, it is evident that as an entrepreneur you can’t afford to ignore this marketing tool in the present scenario of cut throat competition. 

Here’s how opting for the service from a reputable bulk SMS service provider can benefit your business prospects, be it an SME or a giant conglomerate:

While Bulk SMS is largely used by many companies belonging to different industries. Many still believe that this tool is only appropriate for a few types of business and will not work for others. But this is a myth, it is important for companies to choose an effective medium to communicate with their target audience. Promotional bulk SMSs are sent only to the permitted contact numbers. This allows for the SMSs to be well-received and acted upon as they each their intended audience at the most easily accessible place. 

People are used to receiving promotional messages from several sources throughout the day, be it through emails, social media, communication apps and many others. But text messages offer an unpretentious platform where they land without offering too much intrusion to ones daily busy schedules, however still being read and acted upon much higher than the other forms of marketing. This is because we expect promotional messages to now end up in our message inbox and so, when people read the messages they are already warmer leads expecting a promotional offer or notification. 

SMS messaging is highly effective because it is immediately delivered to millions of potential customers at a lightning fast speed. If you can time your bulk SMS marketing campaign with data-driven insights as per the target masses, then you will reach with your marketing message right in their personal communication devices at their leisure and be contacted. 

It is for this very reason that service companies, retail outlets, financial institutions and the hospitality sector are all utilizing SMS marketing for their brand awareness efforts, for customer acquisition, driving direct sales, for appointments and reminders, as well as to offer value-added services. 

Moreover, SMS campaigns can be customized to meet different agenda, like to improve customer satisfaction by sending out personalized wishes, promotional offers, payment confirmations, subscription to services, run polls and surveys, enable two-factor authentication and much more. 

A lot of companies are now using SMS to ack their email marketing campaigns. The SMS open rates are still running at 98%, which is much better than for email campaigns. So, to boost response to email campaigns, increase website traffic, maximize conversions and gather more leads, companies are now sharing URLs, promo codes and much in their bulk SMS campaign that run parallelly to email marketing. This offers improved customer views that can be tracked back with SMS noting customer activity.