We are often approached by marketing personnel who are still unsure of the benefits of using Bulk Sms messaging. They constantly compare this tool with the various other marketing avenues that exist, comparing the data of effectiveness and ROI. And when they do so, all their confusions are clarified automatically as they can see visible results through bulk SMS services that cannot yet be matched through any other marketing tool. While most people talk about the benefits in the lines of cost effectiveness and speed, they seldom talk about the other facets of this marketing tool that does the heavy lifting of raising the revenue generation and conversion of leads.
However, several market research firms have studied the real-world benefits of bulk SMS services by polling a sample of some existing users, to get the data straight from them in Bangalore. The benefits most businesses stated, who were able to use bulk SMS services through the most reputable bulk SMS service providers in Bangalore are listed here. While they are in no order of effectiveness, they are common benefits experienced by bulk SMS users regardless of industry or volume of business.
Open rates: A whopping 98% of bulk SMS messages are read and opened by the mobile users, and that too on an average within 5 seconds of receiving the message. If you are still not convinced, then perhaps this can help – only 20 percent of the emails sent are read by recipients, this is a huge difference. So, for marketers who want to achieve the largest readership of their marketing messages, must choose bulk SMS services, more than emails, subject to special cases.
Speed and flexibility: Businesses should remain reactive to the fluidity and movements of the modern business environment. In that case flexibility and the power to adapt to changes fast remain imperative. This is where bulk SMS remains the unanimous king. This is because it offers virtually zero lead-time, which makes conceiving campaigns and delivering highly targeted marketing messages a matter of few minutes. Some campaigns have shown results with increasing footfalls within a day or clearing stocks ahead of fresh deliveries.
Cost effective and high ROI:In the marketing environment most avenues to get the word out convincingly enough are usually cost prohibitive for SMEs. Bulk SMS providers offer flexible, customizable and cost effective packages that offer maximum ROI.
view source:https://prpservicesindia.wordpress.com/2018/03/15/why-you-must-choose-bulk-sms-for-marketing/
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This post first appeared on Difference Between Short And Long Codes For SMS Marketing, please read the originial post: here
