No company can succeed if it fails to maintain the loyalty of its customers. Today’s companies must continuously innovate to ensure that customers are offered better solutions than they can find elsewhere. The scope of a corporation’s Transformation is limited only by the vision and commitment of its leadership, who are tasked with leading the transformation of legacy-based operations into next-generation possibilities.

“The formula for achieving business success in today’s always-on, always-evolving business environment begins and ends with innovation,” says Greg Griffiths, Vice President, Vertical Marketing and Strategic Alliances at Windstream. “It’s a prerequisite for staying ahead of the competition and customer needs.”

Harnessing the Power of Technology

Griffiths emphasizes that IT’s position has become more strategic over time, placing it in the best position to take the lead on a company’s innovation initiatives. He says the key is picking the right technologies that have a positive impact on your customer experience and implementing them faster than your competition.

This is why IT is in the perfect position to manage the launch of a transformation process:

• IT provides decision makers with the tools to craft the digital image of the current corporate iteration and begin to describe how the transformation will affect it. Separate units can be carved out as standalone projects and each can have its own list of challenges and opportunities.
• Rather than a cost focus, IT supports the shift to ROI decision making by predicting how a larger upfront investment might result in expanded returns in the future. The new perspective provides the data needed to ensure it is investing not only wisely, but also strategically as it moves through the process.
• Rather than a cost focus, IT supports the shift to ROI decision making by predicting how a larger upfront investment might result in expanded returns in the future. The new perspective provides the data needed to ensure it is investing not only wisely, but also strategically as it moves through the process.

What Does Innovation Look Like?

Ultimately, a corporation transformed by innovative thinking has altered its culture to be amenable to new strategies that can achieve existing company goals. An innovation-driven culture is inspired to change and grow using existing talent and emerging technology tools. Successful companies integrate the renewed culture throughout the enterprise:

• Expanded creative opportunities encourage cross-functional collaboration, often among departments that had never interacted before. New connections reduce miscommunication and build common goals.
• The enhanced corporate culture supports a stronger business drive because employees and leadership see new opportunities to thrive, both within the company and within themselves.
• Making the shift reduces the barriers that prevent the enterprise from being open to new technologies. Further transformation can deliver even more success.
• New technologies improve productivity as workers become more agile in their operations.
• Automation supports enhanced agility so employees can focus on solving problems, not attending to repetitive tasks.

About AllianceTek

As a business intelligence (BI) and digital transformation solution provider, AllianceTek has helped transform organizations into savvy companies that use BI to monitor their performance, see what’s on the horizon, correct course before problems occur, and pursue new opportunities. We have a team of technologists who stay up to date on the latest trends in technology so they can offer leading-edge BI solutions.