In the world of expanding digital footprint, it has become necessary to have a killer content Marketing strategy to obtain customers. Businesses often fail to understand the vitality of content marketing, thus they fail to succeed with their digital marketing strategies.

As per Content Marketing Institute (CMI), it was proven that 38% of businesses don’t have a documented content marketing strategy so it is not surprising that all their efforts go to waste. Marketers believe that without an engaging content strategy, businesses can’t survive in this ever-competitive and continuously changing the market.


Since we have established that there is a dearth of content marketing strategies, let us look at its demand. The graph below depicts that 64% of the marketers regarded ‘building content strategy’ as one of their biggest educational needs.